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The Importance of a Celebrity Brand
Manage episode 361534133 series 3449532
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What is a Celebrity Brand? It’s probably not what you are thinking, and it is foundational to helping you grow your business faster.
Everything we do is based on the fundamental principle and is our complete business philosophy and that is simply: People Buy People.
Your prospect and customer would rather make their buying decisions based on you as a person instead of dealing with a company that has no face or personality. This isn’t new, but it is FOUNDATIONAL.
Timecodes:
0:06 - Introduction and overview on the topic of the show
1:00 - Businesses with personalities attached to them
5:32 - "People buy people"
9:10 - Making a great first impression
13:42 - "I could close this deal if I could just talk to them"
14:45 - We need to build trust while the prospect is searching
16:45 - "You've Got Eight Seconds"
19:26 - Johnny B case study and the power of differentiation
21:12 - Becoming the celebrity expert in your marketplace will get you to success quicker
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