))
How to Build a Celebrity Brand - Part 3: Public Relations
Manage episode 367805186 series 3449532
Contenu fourni par Zack Viscomi. Tout le contenu du podcast, y compris les épisodes, les graphiques et les descriptions de podcast, est téléchargé et fourni directement par Zack Viscomi ou son partenaire de plateforme de podcast. Si vous pensez que quelqu'un utilise votre œuvre protégée sans votre autorisation, vous pouvez suivre le processus décrit ici https://fr.player.fm/legal.
We're back with an all-new episode of Elevate and Accelerate!
In this episode we going to show you the simple formula for how you can build your own CelebrityExpert Brand. We call it The Business Trifecta–Media, Marketing, and PR. When these three elements of your business are working optimally, you will grow your business faster.
The Business Trifecta are three levers of your business that all need to be working together. Like three cylinders in a three-cylinder car, if one of those is not firing well you have a really hard time getting anywhere. The same thing is true for your business. If you are lacking in one of these areas, you will not be able to establish the CelebrityExpert Brand you need to grow your business faster, attract your ideal clients, charge more for your services, and get out of working in your business so you can continue to work on it.
Timecodes:
0:06 - Introduction and topic of the day
1:15 - What is public relations?
5:10 - Paid media and crushing the stigma around it
9:01 - A history lesson on PR and how it became a function within business overall
14:03 - Rhetoric is used to influence. Plain and simple.
17:58 - The three accelerators within PR
21:46 - The greatest impact lies within how you leverage your media content
24:50 - More than half of consumers care about companies who have a mission
27:53 - When you consistently show up and provide value to customers, they want more
32:18 - It's imperative that the Business Trifecta works together for you simultaneously
35:40 - Be prepared when the opportunity arises
37:38 - Closing remarks
Connect With Zack:
38 episodes
Partager
