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Market Insights – Knowledge is power for small businesses
Manage episode 456093680 series 3447815
Contenu fourni par Kerry Hammond, SAC Consulting, Kerry Hammond, and SAC Consulting. Tout le contenu du podcast, y compris les épisodes, les graphiques et les descriptions de podcast, est téléchargé et fourni directement par Kerry Hammond, SAC Consulting, Kerry Hammond, and SAC Consulting ou son partenaire de plateforme de podcast. Si vous pensez que quelqu'un utilise votre œuvre protégée sans votre autorisation, vous pouvez suivre le processus décrit ici https://fr.player.fm/legal.
A conversation with Anne-Laure Farrar, insight manager at The Knowledge Bank and Rick Allison, Head of Category Insights at Joseph Robertson. We find out about why Market Insights and data are so crucial for small and scaling Food & Drink Businesses, and where you can get started for free with The Knowledge Bank.
Rick talks about how Joseph Robertson have used Market Insights to make sure they are putting the right products in the right places based on customer data, and how they develop their range. Packed full of incredibly useful information for any Food & Drink entrepreneur, this episode summarises some key point expanded upon in a webinar that the Food & Drink Tech Hub Business Support Service presented, find out more through the links in the show notes.
Food & Drink Business Bytes is a Podcast brought to you by Highlands & Islands Enterprise as part of the business support service from the Food & Drink Tech Hub. The Food & Drink TechHUB support is acknowledged as a Northern Innovation Hub project and also funded by the City-Region Deal.
Produced, ,and hosted by Kerry Hammond, edited by Robbie Campbell.
Find out more about the Northern Innovation Hub: Northern Innovation Hub | Highlands and
Watch the Market Insights Webinar on-demand: Market Insights Webinar
Find out more about The Knowledge Bank here: The Knowledge Bank Scotland - Turning insight into action
Find out more about Joseph Robertson here: Home page | Joseph Robertson
Catch Up on Podcast episodes you’ve missed: Business Bytes podcasts | HIE
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