How Roy Dekel Overcame the Toughest Barriers in Real Estate Tech

How to Scale a Business

Roy Dekel shares how his experiences as a SEAL operator and entrepreneur intersect, shaping his approach to leadership and business growth. He reveals the intense challenges and lessons learned from the military that have directly influenced his journey in the startup world. Roy also discusses the importance of resilience, adaptability, and making tough decisions, providing listeners with a raw and honest look at what it takes to succeed in both life and business. His insights into real estate technology and the strategic use of AI offer a unique perspective on overcoming obstacles and seizing opportunities in a rapidly changing industry.

Chapters

• 00:00:00 - Kickoff with Hector and Introduction of Roy Dekel
• 00:01:00 - Roy Dekel’s Journey: From Israel to SEAL Operator
• 00:01:51 - The Birth and Rapid Growth of SetSchedule
• 00:02:45 - Military Lessons: Shaping Roy’s Entrepreneurial Path
• 00:05:48 - The Harsh Realities and Eye-Openers in Business
• 00:08:42 - Where It All Began: The SetSchedule Origin Story
• 00:10:39 - Stumbles and Success: Mistakes That Shaped the Journey
• 00:13:25 - Shifting Gears: From Investor to Leading CEO
• 00:18:36 - Staying Agile: How Roy Masters the Art of Pivoting
• 00:21:02 - Roy’s Take on AI: A Game-Changer or Just Hype?
• 00:22:50 - Unveiling the Secret Sauce: Patience in Scaling a Business
• 00:23:57 - Wrapping Up: Final Thoughts and Farewell

Links and Resources

• Roy on LinkedIn
• Roy Dekel’s Foundation
• Roy Dekel
• Amplafy Media
• Hector Santiesteban on LinkedIn
• Hector Santiesteban on Twitter

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