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Leveraging Retail Sales Data
Manage episode 393985050 series 3405944
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Kelly and Patrick discuss the importance of retail sales data as a way to measure the health of our outdoor recreation industry, identify market opportunities, and benchmark an organizations growth against the growth of a category. How can retail sales metrics inform our view of the market? Which sales are typically included and excluded in retail sales data sets?
PeopleForBikes members can access reports here:
https://www.peopleforbikes.org/members/monthly-sales-reports
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