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How I Learned the Hard Way that Direct Bookings Build Trust with Brittany Blackman
Manage episode 409933385 series 3370296
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If you're feeling the frustration of struggling to find a way to build trust with your vacation rental guests, even after offering a great experience, then you are not alone! Many property owners in the vacation rental industry are finding it challenging to establish that trust with their guests, leading to missed opportunities and potentially dissatisfied customers.
You can have this vision and put it all out there. But if you don't take that other perspective of how people are perceiving you and that experience you're providing them, then it doesn't matter how much advertising and direct booking strategy you have. - Brittany Blackman
In this episode, you will be able to:
- Discover the essentials of starting a successful vacation rental business.
- Explore the impact of COVID-19 on the vacation rental industry and learn how to adapt.
- Master effective strategies for securing direct bookings for your vacation rental property.
- Uncover the key to building trust and rapport with your vacation rental guests.
- Realize the benefits of utilizing professional photography to enhance your vacation rental listings.
My special guest in this episode is Brittany Blackman. Brittany Blackman is the owner and founder of Breathe Easy Rentals, possesses extensive expertise in the vacation rental industry, with over a decade of experience. Through her journey from working with a property management company to establishing her own vacation rental business during the challenges of the pandemic, she has garnered valuable insights into the dynamics of building trust with guests. Brittany's emphasis on delivering exceptional guest experiences and her astute attention to detail make her a respected figure in the industry. Her practical experiences and observations provide a compelling perspective on the significance of direct bookings and the pivotal role they play in establishing trust with guests.
Learn more and connect with Brittany:
www.facebook.com/breatheeasyrentals
www.instagram.com/breatheeasyrentals
https://www.linkedin.com/in/brittany-blackman-384141216/
The key moments in this episode are:
00:00:00 - Introduction to Breathe Easy Rentals
00:04:39 - Emotional Roller Coaster of Entrepreneurship
00:10:17 - Challenges of Finding Vacation Rentals
00:12:45 - Building Trust Through Direct Bookings
00:13:32 - Importance of Secure Payment Options
00:13:56 - Building Trust with Direct Bookings
00:15:12 - Lack of Trust and Confirmation
00:18:28 - Providing Feedback to Property Owners
00:21:18 - Importance of Articulating the Message
00:26:48 - Direct Booking Success
00:28:22 - Connecting with Brittany Blackman
FREE GUIDE: 10 Ways to Drive Guests to your Website instead of Airbnb: https://directbookingsuccess.com/10-ways-to-drive-guests-to-your-website-instead-of-airbnb/
Show notes are available at: https://directbookingsuccess.com/podcast/
Follow Jenn on Instagram: https://www.instagram.com/directbookingsuccess
Join Jenn’s free Facebook group – the Marketing Hub: https://www.facebook.com/groups/marketinghubforhospitality
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