Ep 87: Aligning and Defining Your Company’s Culture with HR Strategist Otisa Eads

Relish THIS: The Nonprofit Marketing Podcast

Building a team seems like a pretty straightforward endeavor. Figure out what you want people to “do” then get someone on board to accomplish that task, right?

Turns out, there is a better way to approach the hiring process and it comes from “BEing” rather than “DOing”.

And it really comes down to seeking cultural fit before task fit.

It’s a bit of a scary mindset shift but when you can see that it’s WAY easier to train someone to expand upon their set of skills than to facilitate a cultural alignment, your ability to build a solid, happy, healthy team will be unparalleled.

Leading with culture has SO many benefits that go beyond efficiencies and output gained by having cultural alignment. A strong company culture influences everything around it. From vendor relationships, to marketing, to investment opportunities. When your culture is humming, everyone who has a relationship with your organization gets on board.

That’s why today’s conversation is so important. My guest is Otisa Eads and she’s a HR Consultant and Systems Strategist who is fully steeped in culture and team building. Yes, Otisa can help you with your HR needs, AND that starts with culture.

Otisa is also a big proponent of measuring. See, when you can identify ways to measure the effectiveness of the modifications you make – the experiments you run in your organization – you can then make more educated decisions about what to try next.

Running your organization is really just a series of experiments. Define a hypothesis. Establish tests to prove or disprove that hypothesis. Measure. Repeat.

Otisa is AMAZING at this stuff and our conversation was super valuable.

Have a listen to this episode and help get your culture game humming.

Links:
Otisa Eads

Ask:

Gather feedback and data. Whether from the staff or stakeholders, spend time doing research on what is happening internally at your organization.