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010: Grow your business with curiosity, with Katie Tucker
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Do you really know what your clients want, or are you assuming?
Our guest today is Katie Tucker, author of the newly released market research book for small business called Do Penguins Eat Peaches? Katie’s brilliant writing and practical tips make a dry subject feel interesting and manageable – a great plus for ADHD and other neurodivergent entrepreneurs!
Katie’s mission is to save you from your own assumptions, and help you find the real gold in your audience, through customer conversations.
Before you build your next offer or make your next product: STOP!! Listen to today’s episode about market research and why it’s an absolute must for all small businesses.
In this episode you’ll learn about:
- The right time to do market research (hint: it’s always a good idea)
- The mindset shift that will save you time, money and help you avoid big mistakes
- How to ask good questions
- How interviewing your ideal clients builds loyal client relationships
- The power of “good enough” research (helpful for founders with ADHD)
- How testing by doing is a great hack for you if your ADHD brain doesn’t want to lose momentum
Curiosity really is the way to side-step the traps many entrepreneurs fall into when they’re “certain” they know what their clients want. Check out Katie’s book to find out more, and be sure to use the market research guides she’s created so you can get closer to your clients.
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Resources:
Learn more about your audience on Answer the public and Also Asked.
Order Katie’s book here https://www.productjungle.co.uk/book.
Sign up for Katie’s useful newsletter about market research here https://www.productjungle.co.uk/newsletter
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Katie Tucker is the author of the recently released market research book for small business called Do Penguins Eat Peaches? She is an inspirational product leader with over twelve years’ experience leading teams and delivering stand-out products and services. In 2020 she founded Product Jungle, helping hundreds of businesses understand customers better. She is also a mentor, speaker and the pen behind the popular newsletter Jungle Juice.
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Ready to focus on what you do best because marketing is easier, faster and more affordable? Then let’s talk. You can contact me via email here anne@annedferguson.com, on Instagram here https://www.instagram.com/iamannedferguson/, or on LinkedIN here https://www.linkedin.com/in/annedferguson/.
Let’s get everything you know about your brand out of your brain, so your business can grow.
The BrandUp Podcast is produced by Decibelle Creative
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