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002: Insides Matching Outsides
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In this episode:
- Brand voice disconnect
- The concept of cognitive dissonance
- Closing the gap
Anne delves into brand voice disconnect, looking at how and why it can make audiences uncomfortable and less likely to trust your business. Researching the medical version for this type of mental conflict, cognitive dissonance, Anne breaks down why this disconnect causes discomfort and, most importantly, how it can be fixed.
Applying the science in a way that’s easy to understand and sharing a client case study, Anne highlights what you can do to remain consistent with your brand voice and how to spot gaps between your brand, messaging, copy and language.
Ready to BrandUp, with Anne D Ferguson? Connect with Anne here: www.annedferguson.com// @iamannedferguson
Is there something you’d like Anne to talk about on the BrandUp Podast? Email your suggestions and feedback to hello@annedferguson.com
If you love what you hear please take a moment to leave a review, and perhaps you know another female founder who could use some brand voice guidance too? Thankyou for helping us share The BrandUp Podcast far and wide.
The BrandUp podcast is produced by Decibelle Creative
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