[SpotOn Series] Serving Up Innovation With Markus Pineyro, Co-Founder of oomi Digital Kitchen

Top Business Leaders Show

Markus Pineyro is oomi Digital Kitchen's Co-founder, a dedicated entrepreneur and visionary leader with 18 years of experience in the restaurant industry. His journey began with the founding of Dallas-based Urban Taco in 2007, showcasing his entrepreneurial spirit. In 2020, Markus ventured into the world of digital innovation by co-founding oomi Digital Kitchen, a delivery-only kitchen that leverages technology to provide efficient and contactless dining experiences.

In this episode…

Restaurants are always looking for ways to improve their process and keep their menu fresh. What often-unappreciated data can be used to both improve day-to-day performance and lead to new menu ideas or even new restaurant brands?

According to oomi Co-founder Markus Pineyro, customer feedback is of paramount importance to his brand's success. From personal interactions during food pickups to leveraging transaction data for targeted follow-ups, the strategy addresses positive and negative feedback alike. Markus emphasizes a hands-on troubleshooting process to identify and resolve issues, and he highlights the significance of turning dissatisfied customers into loyal patrons. Moreover, oomi actively listens to its customer base, whose feedback helps shape the brand’s offerings and innovations, exemplified by the creation of popular concepts like Love Bowls, Clucky's, and Hot Lips through customer polls and order analysis.

On this episode of the Top Business Leaders Show, Markus Pineyro, Co-founder of oomi Digital Kitchen, joins Rise25’s Chad Franzen to discuss his restaurant journey, oomi’s unique approach as a delivery-only kitchen, its diverse menu crafted from customer feedback, and how to address negative reviews.