[SpotOn Series] From Corporate to Mom-and-Pop Restaurateuring With Ric Ochoa, Founder of SoCal Pizza

Top Business Leaders Show

Ric Ochoa is the Owner of SoCal Pizza in Norwalk, California. With 17 years of experience in sales operations, Ric's love for cooking led him to open SoCal Pizza in 2010, where he introduced a pasta bar and proudly sources fresh ingredients from local small businesses. Actively engaged in the community, his commitment to excellence earned SoCal Pizza the 2018 Small Business of the Year Award, a testament to Ric’s dedication and culinary expertise.

In this episode…

As every independent restaurant owner knows, resilience and adaptation are regular requirements in a fiercely competitive industry, including the ability to navigate the twists and turns of market shifts and coming up with the strategic maneuvers essential for survival and success in a constantly changing landscape.

Ric Ochoa's journey in opening SoCal Pizza stemmed from a burning desire to break free from corporate America. The transition to running a mom-and-pop shop brought unexpected challenges, as his responsibilities expanded to cover everything from rent to taxes and price adjustments. After being in business for a decade, the impact of COVID prompted a significant shift in the SoCal Pizza business model, pushing Ric to diversify beyond the traditional dine-in approach and embrace delivery services, outdoor seating, and curbside pickup. Faced with the ever-changing landscape of the food industry, Ric is strategically evolving SoCal Pizza, navigating the dynamic industry trends centered around personality and advertisements.

On this episode of the Top Business Leaders Show, Ric Ochoa, the Founder of SoCal Pizza, joins Rise25’s Chad Franzen to talk about his journey from corporate America to running his own independent pizza restaurant for more than a decade. He discusses the way his restaurant has had to evolve as a result of market conditions, and the ways in which it will continue to evolve.