The Crucial Role of Climate in Grape Growing and Winemaking with Greg Jones of Abacela Winery

Legends Behind the Craft

Greg Jones is the CEO of Abacela Winery in Southern Oregon, renowned as both an atmospheric scientist and wine climatologist. With a background in Environmental Sciences and a Ph.D. from the University of Virginia, Greg has spent over 25 years studying the impact of weather and climate on grapevine growth and wine characteristics worldwide. He has authored numerous publications and served on various boards and associations in the wine industry. Greg's unique expertise and commitment to quality make him a visionary leader, driving Abacela Winery to new heights while honoring its legacy.

Here’s a glimpse of what you’ll learn:

• Greg Jones shares the story behind Abacela Winery's inception, driven by his father's passion for growing grapes and making wine

• Discover the results of Abacela's varietal suitability study, which sheds light on why Southern Oregon is ideal for growing Tempranillo grapes

• Greg discusses the differences between Tempranillo grapes grown in the Umpqua Valley and the renowned Ribera del Duero region and their diverse range of 17 grape varieties

• He explores the impact of climate change on grape growing and how they embraced a climate-first approach in their wine production

• Learn about the innovative ways Abacela Winery and its vines have adapted to changing climatic conditions

• Learn about the Mission grape and grapevine layering

• Greg shares his vision and what he is most excited about for the future of Abacela Winery

• Explore the future of wine packaging, including Abacela's innovative solutions

• Learn about their exploration of the growing demand for low-alcohol wine options

• Greg reveals his thoughts on the ideal label designs for Abacela wines

• Gain insights into Abacela's future plans for hospitality, as Greg discusses their next steps in this area

In this episode with Greg Jones

Professor Gregory V. Jones uncover the origins of Abacela, its mission to cultivate Tempranillo in America, and the varietal suitability study that led them to Southern Oregon. Discover the unique characteristics of Tempranillo in the Umpqua Valley compared to Ribera del Duero and learn how climate change is impacting grape growing.

In today’s episode of the Legends Behind the Craft podcast, Drew Thomas Hendricks is joined by Prof. Greg Jones, CEO of Abacela Winery and a world-renowned atmospheric scientist and wine climatologist. Get insights into the trials and adaptations that shaped Abacela's climate-first approach in wine production, including their exploration of low-alcohol options. Explore their innovative wine packaging solutions and get a glimpse into the future plans of Abacela Winery in terms of hospitality. Don't miss this engaging conversation with Prof. Greg Jones, where wine, climate, and passion intertwine to create exceptional vintages at Abacela.

Sponsor for this episode…

This episode is brought to you by Barrels Ahead.

Barrels Ahead is a wine and craft marketing agency that propels organic growth by using a powerful combination of content development, Search Engine Optimization, and paid search.

At Barrels Ahead, we know that your business is unique. That’s why we work with you to create a one-of-a-kind marketing strategy that highlights your authenticity, tells your story, and makes your business stand out from your competitors.

Our team at Barrels Ahead helps you leverage your knowledge so you can enjoy the results and revenue your business deserves.

So, what are you waiting for? Unlock your results today!

To learn more, visit barrelsahead.com or email us at [e-mail] to schedule a strategy call.