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Who What Why of Marketing
Manage episode 426908747 series 2561462
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As a real estate agent we need to be marketing experts. Without leads we have no business. We could be the best negotiator in the world but in front of no prospects would not find success. Understanding marketing comes down to some simple things we cover in this week's episode.
Knowing who you are targeting is the first step to running a great marketing campaign. This will allow you to figure out the best placement to land in front of the right people. There are so many channels out there that failing to know which one leads to a huge waste of money.
Understand what they are trying to obtain. Is it an accepted offer, is it to sell for the most money, is it a fast sale. Understanding and conveying it in your marketing will directly speak to the client. Not identifying with the client's needs is a failure to connect.
Figure out ways to convey the “Why” they will obtain by working with you. Solves issues like “receive an accepted offer by working with an agent who understands how to win a bidding war just like my clients you see here”. Once you can understand this you can then truly help. Anything short of that is just hoping to get it right.
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