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155. Unleashing the Marketing Benefits of the Backyard Brawl is Back: Pitt vs. WVU
Manage episode 366946081 series 1927559
- In this episode, we're diving into the marketing benefits of the Backyard Brawl, the highly anticipated college football game between the University of Pittsburgh (Pitt) and West Virginia University (WVU).
- The Backyard Brawl is not just a rivalry game; it's a spectacle offering unique marketing advantages for universities and local businesses.
Segment 1: The Backyard Brawl Tradition
- A brief history of the Backyard Brawl: The intense football rivalry between Pitt and WVU has roots dating back over a century.
- The significance of the rivalry: The game sparks tremendous passion and engagement from fans, alumni, and the local community.
- Attendance and viewership: The Backyard Brawl draws a large crowd to the stadium and garners significant TV ratings, providing an excellent platform for marketing exposure.
Segment 2: Amplifying University Branding
- Showcasing university values and culture: The Backyard Brawl serves as an opportunity for both universities to emphasize their unique identities and engage with their respective fan bases.
- Brand partnerships and sponsorships: Local businesses can collaborate with Pitt and WVU to increase their visibility by aligning their brand with the passion and excitement surrounding the game.
- Merchandise and apparel: The Backyard Brawl generates demand for branded merchandise, allowing universities and local vendors to capitalize on sales and promote team spirit.
Segment 3: Targeted Fan Engagement
- Tailoring marketing campaigns to fans: Both universities can leverage the Backyard Brawl to connect with their target audience—alumni, students, and passionate football enthusiasts.
- Social media engagement: Creating buzz through social media campaigns, contests, and hashtags can boost fan engagement, encourage sharing, and extend the reach of the event.
- Fan experiences and activations: Providing unique game-day experiences, such as tailgating events, exclusive access, and interactive activities, enhances fan loyalty and generates positive brand associations.
Segment 4: Local Business Opportunities
- Boosting the local economy: The Backyard Brawl brings an influx of visitors to the host city, providing an economic stimulus for local businesses.
- Local partnerships and promotions: Restaurants, bars, hotels, and retailers can collaborate with Pitt and WVU to offer game-day specials, discounts, and promotions, attracting both local residents and out-of-town visitors.
- Leveraging game-related events: Local businesses can organize pre-game and post-game events, watch parties, or sponsor fan gatherings, creating additional marketing opportunities.
Segment 5: Alumni Engagement and Fundraising
- Alumni outreach: The Backyard Brawl serves as a rallying point for alumni, creating a perfect occasion for universities to engage with their former students and promote alumni initiatives.
- Fundraising efforts: Universities can leverage the game to drive donations, scholarships, and other fundraising campaigns, tapping into the heightened enthusiasm and emotional connection surrounding the Backyard Brawl.
CTA 1:
Subscribe to Fresh Thought Friday, you'll get a curated memo that explains how industry leaders use content to create communities and tackle obstacles collectively - joelemon.co
Resources
231 episodes
Manage episode 366946081 series 1927559
- In this episode, we're diving into the marketing benefits of the Backyard Brawl, the highly anticipated college football game between the University of Pittsburgh (Pitt) and West Virginia University (WVU).
- The Backyard Brawl is not just a rivalry game; it's a spectacle offering unique marketing advantages for universities and local businesses.
Segment 1: The Backyard Brawl Tradition
- A brief history of the Backyard Brawl: The intense football rivalry between Pitt and WVU has roots dating back over a century.
- The significance of the rivalry: The game sparks tremendous passion and engagement from fans, alumni, and the local community.
- Attendance and viewership: The Backyard Brawl draws a large crowd to the stadium and garners significant TV ratings, providing an excellent platform for marketing exposure.
Segment 2: Amplifying University Branding
- Showcasing university values and culture: The Backyard Brawl serves as an opportunity for both universities to emphasize their unique identities and engage with their respective fan bases.
- Brand partnerships and sponsorships: Local businesses can collaborate with Pitt and WVU to increase their visibility by aligning their brand with the passion and excitement surrounding the game.
- Merchandise and apparel: The Backyard Brawl generates demand for branded merchandise, allowing universities and local vendors to capitalize on sales and promote team spirit.
Segment 3: Targeted Fan Engagement
- Tailoring marketing campaigns to fans: Both universities can leverage the Backyard Brawl to connect with their target audience—alumni, students, and passionate football enthusiasts.
- Social media engagement: Creating buzz through social media campaigns, contests, and hashtags can boost fan engagement, encourage sharing, and extend the reach of the event.
- Fan experiences and activations: Providing unique game-day experiences, such as tailgating events, exclusive access, and interactive activities, enhances fan loyalty and generates positive brand associations.
Segment 4: Local Business Opportunities
- Boosting the local economy: The Backyard Brawl brings an influx of visitors to the host city, providing an economic stimulus for local businesses.
- Local partnerships and promotions: Restaurants, bars, hotels, and retailers can collaborate with Pitt and WVU to offer game-day specials, discounts, and promotions, attracting both local residents and out-of-town visitors.
- Leveraging game-related events: Local businesses can organize pre-game and post-game events, watch parties, or sponsor fan gatherings, creating additional marketing opportunities.
Segment 5: Alumni Engagement and Fundraising
- Alumni outreach: The Backyard Brawl serves as a rallying point for alumni, creating a perfect occasion for universities to engage with their former students and promote alumni initiatives.
- Fundraising efforts: Universities can leverage the game to drive donations, scholarships, and other fundraising campaigns, tapping into the heightened enthusiasm and emotional connection surrounding the Backyard Brawl.
CTA 1:
Subscribe to Fresh Thought Friday, you'll get a curated memo that explains how industry leaders use content to create communities and tackle obstacles collectively - joelemon.co
Resources
231 episodes
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