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The Symbiotic Relationship Between Performance & Brand Marketing with Kamil Rextin #201

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Manage episode 355638363 series 2807047
Contenu fourni par Akeel Jabber | Horizen Capital. Tout le contenu du podcast, y compris les épisodes, les graphiques et les descriptions de podcast, est téléchargé et fourni directement par Akeel Jabber | Horizen Capital ou son partenaire de plateforme de podcast. Si vous pensez que quelqu'un utilise votre œuvre protégée sans votre autorisation, vous pouvez suivre le processus décrit ici https://fr.player.fm/legal.

Kamil Rextin is the General Manager of 42 Agency, a B2B Agency that helps SaaS companies scale Demand Generation & build RevOps infrastructure. He has worked in RevOps Growth & Demand Gen for the last 12+ years at companies like CrowdRiff & Uberflip.

He uses a scientific approach when it comes to marketing. So rather than believing whatever is trending, he experiments, and whatever proves to be effective is what matters to him.

Outside of work, Kamil enjoys hiking and reading, especially comics.

In the episode we cover:

  • 00:00 - Intro
  • 01:08 - What Is Demand Generation?
  • 02:48 - The Relation Between Demand Generation & Brand Marketing
  • 06:03 - Top Mistakes When Implementing Dem Gen & RevOps
  • 09:08 - Demand Generation Through LinkedIn
  • 12:41 - Performance Branding
  • 14:01 - First Steps To Start Doing Performance Marketing
  • 17:05 - Kamil’s Favorite Activity To Get Into a Flow State
  • 17:37 - Kamil's Piece of Advice for His 20 Years Old Self
  • 18:22 - Kamil's Biggest Challenges at 42Agency
  • 19:05 - Instrumental Resources For Kamil's Success
  • 20:41 - What Does Success Means for Kamil Today
  • 21:25 - Get In Touch With Kamil

Get in Touch With Kamil:

Kamil’s LinkedIn

Kamil’s Twitter

42 Agency Website

Mentions:

Emily Kramer

Tara Robertson

Books:

Creativity Inc. by Ed Catmull & Amy Wallace

Working Backwards by Colin Bryar & Bill Carr

Tag Us & Follow:

Facebook

LinkedIn

Instagram

More About Akeel:

Twitter

LinkedIn

Best Rated SaaS Podcasts

Learn About Our SaaS Consulting

Learn How to Value a SaaS Company

  continue reading

232 episodes

Artwork
iconPartager
 
Manage episode 355638363 series 2807047
Contenu fourni par Akeel Jabber | Horizen Capital. Tout le contenu du podcast, y compris les épisodes, les graphiques et les descriptions de podcast, est téléchargé et fourni directement par Akeel Jabber | Horizen Capital ou son partenaire de plateforme de podcast. Si vous pensez que quelqu'un utilise votre œuvre protégée sans votre autorisation, vous pouvez suivre le processus décrit ici https://fr.player.fm/legal.

Kamil Rextin is the General Manager of 42 Agency, a B2B Agency that helps SaaS companies scale Demand Generation & build RevOps infrastructure. He has worked in RevOps Growth & Demand Gen for the last 12+ years at companies like CrowdRiff & Uberflip.

He uses a scientific approach when it comes to marketing. So rather than believing whatever is trending, he experiments, and whatever proves to be effective is what matters to him.

Outside of work, Kamil enjoys hiking and reading, especially comics.

In the episode we cover:

  • 00:00 - Intro
  • 01:08 - What Is Demand Generation?
  • 02:48 - The Relation Between Demand Generation & Brand Marketing
  • 06:03 - Top Mistakes When Implementing Dem Gen & RevOps
  • 09:08 - Demand Generation Through LinkedIn
  • 12:41 - Performance Branding
  • 14:01 - First Steps To Start Doing Performance Marketing
  • 17:05 - Kamil’s Favorite Activity To Get Into a Flow State
  • 17:37 - Kamil's Piece of Advice for His 20 Years Old Self
  • 18:22 - Kamil's Biggest Challenges at 42Agency
  • 19:05 - Instrumental Resources For Kamil's Success
  • 20:41 - What Does Success Means for Kamil Today
  • 21:25 - Get In Touch With Kamil

Get in Touch With Kamil:

Kamil’s LinkedIn

Kamil’s Twitter

42 Agency Website

Mentions:

Emily Kramer

Tara Robertson

Books:

Creativity Inc. by Ed Catmull & Amy Wallace

Working Backwards by Colin Bryar & Bill Carr

Tag Us & Follow:

Facebook

LinkedIn

Instagram

More About Akeel:

Twitter

LinkedIn

Best Rated SaaS Podcasts

Learn About Our SaaS Consulting

Learn How to Value a SaaS Company

  continue reading

232 episodes

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