Why Your Customers Need to Feel Something: After the Show

Rooted in Retail

In this episode of After the Show, I’m reflecting on my latest interview with Hollei Anne Hayes. She’s a talented product designer whose work you might have seen at Target and Toys “R” Us. We had an incredible conversation about what it takes to make your products stand out and the impact of design on customer engagement.
One key theme we explored was the importance of emotional connection in product design and branding. I’ll share some of my personal takeaways, but trust me, you don’t want to miss the full episode to get the complete picture.
I also had a serendipitous moment recently that tied into our discussion about creating content that builds an emotional connection—tune in to hear how it all connects and what it means for you as indie retailers.
[02:41] Why emotional connection matters in business

[04:25] Creating feelings through your content

[05:51] Why businesses that succeed tell stories

[07:00] Auditing your content for emotions

Get all of the details and resources on our website: https://www.crystalmediaco.com/episodes/why-your-customers-need-to-feel-something/

Join the Rooted in Retail Facebook Group to continue the conversation
Get your ticket to EVOLVE 2025 - $200 off when you use the code rooted
Join our newsletter for all the latest marketing news for retailers
Show off your super fandom by getting your Rooted in Retail Merch!

Chapitres

1. Why Your Customers Need to Feel Something: After the Show (00:00:00)

2. Why emotional connection matters in business (00:02:41)

3. Creating feelings through your content (00:04:25)

4. Why businesses that succeed tell stories (00:05:51)

5. Auditing your content for emotions (00:07:00)