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Amplify Effective Marketing in Higher Education with Rich Coyne
Manage episode 366059994 series 3458387
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On this episode of Amplify, Elin Barton talks with Rich Coyne, Associate Vice President for Institutional Advancement at SUNY Cortland about marketing strategies for charitable giving.
Rich is an accomplished professional with extensive experience in higher education, and particularly overseeing fundraising initiatives.
In this episode, Elin and Rich talk about effective marketing in higher education. They cover topics such as charitable giving, fundraising campaigns, creating effective messaging, and so much more!
Amplify is produced for you by Riveo Creative. For more Amplify content, including the video versions of all our episodes, please visit amplifypodcast.media.
Chapitres
1. Amplify Effective Marketing in Higher Education with Rich Coyne (00:00:00)
2. Rich's Background (00:01:06)
3. The Importance Of Higher Education Fundraising Initiatives (00:03:56)
4. Engaging Potential Long Term Donors (00:08:50)
5. Creating Attention-Getting Campaigns (00:10:33)
6. Non-Monetary Ways To Know A Campaign Has Been Successful (00:16:13)
7. Why Video Is Essential To A Successful Campaign (00:18:55)
8. Using Video Content Strategically (00:23:20)
9. Engaging With Higher Education Institutions (00:24:41)
16 episodes
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