Ep 134: Are sunk costs sinking your communication?

Rethinking Communication

Is an unawareness of sunk costs sabotaging your communication efforts?

We often hold on to decisions, beliefs, and strategies simply because we’ve already poured time, money, or energy into them, even when we know they are no longer serving us well or are no longer aligned with who we are.

Understanding the role that sunk costs play in our decision-making — and how to work with them, not against them — is critical to clearer, more effective communication.

Whether in your personal life or professional interactions, this episode will give you fresh insights on how to cut through the noise and make more rational, impactful decisions, including three questions you should ask yourself.