It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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continue reading
Contenu fourni par Retail TouchPoints. Tout le contenu du podcast, y compris les épisodes, les graphiques et les descriptions de podcast, est téléchargé et fourni directement par Retail TouchPoints ou son partenaire de plateforme de podcast. Si vous pensez que quelqu'un utilise votre œuvre protégée sans votre autorisation, vous pouvez suivre le processus décrit ici https://fr.player.fm/legal.
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Retail Storytelling Isn’t Just for Kids
Manage episode 443994160 series 3272584
Contenu fourni par Retail TouchPoints. Tout le contenu du podcast, y compris les épisodes, les graphiques et les descriptions de podcast, est téléchargé et fourni directement par Retail TouchPoints ou son partenaire de plateforme de podcast. Si vous pensez que quelqu'un utilise votre œuvre protégée sans votre autorisation, vous pouvez suivre le processus décrit ici https://fr.player.fm/legal.
If you want to create store experiences that are not only engaging, but truly immersive, storytelling should be your central design strategy.
American Girl is one brand that has taken storytelling to the next level, creating realms where imaginations flourish and brand narratives are celebrated. For this episode of Retail Remix, we’re replaying a session from the Retail Innovation Conference & Expo, where Kristina Duncan, Creative Executive at American Girl, and Ted Galperin, Partner & Director of Retail Design at creative studio Mythology, shared how executives can:
- Explore, imagine or reimagine their brand story;
- Harness what’s happening in pop culture to deliver a highly relevant and curated retail environment; and
- Identify the right partners to bring their physical storytelling to life.
RELATED LINKS
- Learn more about American Girl
- Learn more about Mythology
- Get more insights on how to design spaces for kids
- Subscribe to Design:Retail for more retail design trends and insights
238 episodes
Partager
Manage episode 443994160 series 3272584
Contenu fourni par Retail TouchPoints. Tout le contenu du podcast, y compris les épisodes, les graphiques et les descriptions de podcast, est téléchargé et fourni directement par Retail TouchPoints ou son partenaire de plateforme de podcast. Si vous pensez que quelqu'un utilise votre œuvre protégée sans votre autorisation, vous pouvez suivre le processus décrit ici https://fr.player.fm/legal.
If you want to create store experiences that are not only engaging, but truly immersive, storytelling should be your central design strategy.
American Girl is one brand that has taken storytelling to the next level, creating realms where imaginations flourish and brand narratives are celebrated. For this episode of Retail Remix, we’re replaying a session from the Retail Innovation Conference & Expo, where Kristina Duncan, Creative Executive at American Girl, and Ted Galperin, Partner & Director of Retail Design at creative studio Mythology, shared how executives can:
- Explore, imagine or reimagine their brand story;
- Harness what’s happening in pop culture to deliver a highly relevant and curated retail environment; and
- Identify the right partners to bring their physical storytelling to life.
RELATED LINKS
- Learn more about American Girl
- Learn more about Mythology
- Get more insights on how to design spaces for kids
- Subscribe to Design:Retail for more retail design trends and insights
238 episodes
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Similaire à Retail Remix
It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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Wholesaling Inc with Brent Daniels
Find distressed properties for pennies on the dollar and turn them for huge profits!
Let’s face it, Real estate education has lost the script. Everybody “claims” to have the secret sauce. They get you to sign up, get you to bite on a “magic” formula, but there’s no real tools to get there. There’s so much talk, no practical steps. It’s not instructional, it’s hype. The ideas aren’t focused on your success, it’s focused on theirs. Well, it doesn’t have to be that way. If you’ve been searching for a way to escape the rat race and achieve true financial freedom wholesaling real ...
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continue reading
Best Business Podcast (Gold), British Podcast Awards 2023 How do you build a fully electric motorcycle with no compromises on performance? How can we truly experience what the virtual world feels like? What does it take to design the first commercially available flying car? And how do you build a lightsaber? These are some of the questions this podcast answers as we share the moments where digital transforms physical, and meet the brilliant minds behind some of the most innovative products a ...
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…
continue reading
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continue reading
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