396. From Internship to Ownership - Reed Adelson

Restaurant Rockstars Podcast

In this episode of the Restaurant Rock Stars podcast, Roger chats with Reed Adelson, founder of Virginia's in New York City. Listen to Reed's inspiring founder's story, his navigation through family traditions, the fierce competition of NYC's restaurant scene, and overcoming various challenges. Gain insights on onboarding, staff training, marketing, and maintaining profitability in a high-cost city. Discover Reed's personal restaurant journey, from his first job in a Tampa steakhouse to working with renowned chefs like Charlie Trotter and eventually establishing Virginia's. Learn about his approach to menu creation, front and back of house dynamics, event pop-ups, and the importance of location. Don't miss this deep dive into the passion and strategy behind running a successful restaurant in one of the most competitive markets in the world. Thank you to our sponsors: Cirrus: LED digital signs attract attention, bring your business to life & increase customer traffic and sales. Cirrus signs are versatile and allow easy changing of content and displays. Best of all, with cirrus you can subscribe to pay with low monthly payments and no upfront cost. Go to https://try.cirrusled.com/rockstar The Restaurant Academy: Everything you need to know to optimize profits, maximize sales and train your team in restaurant fundamentals! https://restaurantrockstars.com/joinacademy/ Restaurant Equippers: Top equipment brands, extensive inventory, everyday low prices, and 60 years serving independent food service operators. Only at https://www.equippers.com/ The Birthday Club – Get new and repeat business, fill your tables, and boost sales with Birthdays: https://jointhebirthdayclub.com/BirthdayRockstar/ Restaurant Technologies: takes care of your fry oil challenges. They handle everything end-to-end from delivering, filtering monitoring, collecting, and recycling your waste cooking oil. Restaurant Technologies customers save 10-15% on their insurance premiums and even get bonuses for any new customer referrals. Go to https://www.rti-inc.com or call 866-399-3639 to get started today.