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113: Why Transformative Brands are the Future of Customer Connection
Manage episode 357605537 series 3272198
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Let's talk about the impact transformative brands have and how companies go about creating them. To discuss that topic, Jennifer Mancusi welcomes back to “Reel Talk” Emmanuel Probst, Senior Vice President - Brand Health Tracking, at Ipsos, and author of “Assemblage: The Art and Science of Brand Transformation.”
Join us and grab a copy of Emmanuel's book here: https://lnkd.in/ghC2J8AX
Catch previous episodes: https://site.voxpopme.com/reel-talk-market-research-podcast/
"Reel Talk" is presented to you by Voxpopme, the leader in video surveys. Learn more about using video surveys in your market research here: http://site.voxpopme.com.
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