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108: Are you measuring audience engagement correctly? A chat with Pedro Almeida
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How do we measure audience engagement in media correctly and most accurately? To discuss the topic, Jennifer Mancusi is joined by Pedro Almeida, Founder and CEO at MindProber.
We discuss:
What actually is audience engagement?
Why does audience engagement matter in media?
What are some examples of audience engagement?
And more...
Join us.
Learn more about Pedro's company here: https://lnkd.in/gemT2WnE
Related episodes to listen to:
How to do audience research on social media and the web - feat. Rand Fishkin
Exploring the evolution of digital insights
Creating a good customer experience - a chat with Lonnie Mayne
"Reel Talk" is presented to you by Voxpopme, the leader in video surveys. Learn more about using video surveys in your market research here: http://site.voxpopme.com.
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