348. Innovating Entrepreneurship: Aimee Schuster on AI, Marketing, and Empowering Diverse Founders

Raw and Real Entrepreneurship

In this episode of "Raw and Real Entrepreneurship," Susan Sly has a dynamic conversation with Aimee Schuster, the founder of Bandwidth Strategy and a Josephine Collective angel network member. They discuss the challenges that women face in entrepreneurship and the importance of mentorship and support.

Aimee shares her journey from starting an eco-friendly business to becoming a fractional C-suite executive, emphasizing the value of risk tolerance and adaptability.

The discussion also covers the evolving landscape of work, the future of marketing in the age of AI, and the significance of building relationships for professional growth.

The episode is a blend of personal stories, professional insights, and a call to action for greater involvement of women in startups and angel investing.

About Aimee Schuster

Aimee Schuster is an expert at marketing the invisible, having spent the last twenty-five years helping B2B organizations like Miller Heiman Group, DLA Piper and Homefinder.com build, advance and energize their lead generation programs. Aimee founded Bandwidth Strategy, a fractional CMO and COO consultancy, to help growth-stage organizations drive the right leads into the funnel that result in closed-won business. Aimee uses her experience and a bit of humor/improv (honed as a student at Second City) to create a common language among the all-too-often warring factions of sales and marketing. A go-to voice on sales-marketing alignment and workplace equity, her work has been featured in Fast Company and Business Insider.

Connect with Aimee

LinkedIn @aimeehschuster

Website https://www.bandwidthstrategy.com/

About Susan Sly

Susan Sly is the maven behind Raw and Real Entrepreneurship. An award-winning AI entrepreneur and MIT Sloan alumna, Susan has carved out a niche at the forefront of the AI revolution, earning accolades as a top AI innovator in 2023 and a key figure in real-time AI advancements for 2024. With a storied career that blends rigorous academic insight with astute market strategies, Susan has emerged as a formidable founder, a discerning angel investor, sought after speaker, and a venerated voice in the business world. Her insights have graced platforms from CNN to CNBC and been quoted in leading publications like Forbes and MarketWatch. At the helm of the Raw and Real Entrepreneurship podcast, Susan delivers unvarnished wisdom and strategies, empowering aspiring entrepreneurs and seasoned business veterans alike to navigate the challenges of the entrepreneurial landscape with confidence. Dive deep into the essence of success with Susan Sly, and redefine your entrepreneurial journey.

Connect With Susan

X @Susanslylive

X @rawandrealentr1

LinkedIn @susansly

Website https://susansly.com/