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109: Adapting Crowdfunding Strategies for Nonprofit Growth—Insights from GoFundMe's Success
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Welcome to today’s episode with Michelle Boggs. As an executive nonprofit industry advisor, Michelle has her finger on the pulse of what’s working—and what’s not—in our sector. I’m thrilled to have her on the show to share how she’s integrated these insights into her impactful work with GoFundMe and Classy. In the episode, you’ll learn the power of creating and mobilizing your community to advocate fundraise, and lift your message alongside you (this is also what I teach in my Social Street Team™ method) and this idea of personal style, storytelling one human to another human, instead of the ominous brand that has been stripped of your voice.
This episode will motivate you to see there are so many generous people in the world, and not get hung up on one or two doom scrolly headlines, instead, look at the generosity that's happening every single day on these different sites and ask yourself, what am I missing?
Topics:
- How nonprofits can develop more of a community-driven fundraising strategy and what Michelle sees most organizations missing in their campaigns
- Overcoming the objections of creating more connections and specific actions you can take to build more community and close the feedback loop
- The most effective storytelling techniques and strategies that are working right now to exceed your fundraising goals
- How to create a better end-of-year giving strategy and plan that is holistic to your organization and develop onramps to recurring giving
For a full list of links and resources mentioned in this episode, click here.
Connect with Christina on Instagram: @splendidconsulting
Think you’ve reached out to “everyone” in your network? Out of ideas to get noticed and get funded? Generate leads for your nonprofit or social impact business: https://www.splendidcourses.com/prospect
FREE WEBINAR ON 1/30: REGISTER HERE
Resources:
- Purpose & Profit Club™ Coaching Program [Get on the waitlist for bonuses]
- Instagram, LinkedIn, website
- Purpose and Profit Club weekly newsletter
- Click here for our Free Guide: 10 Winning Email Subject Lines
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