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The Agile Brand with Greg Kihlström®
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1 # 638: What's the ROI on those Big Game Ads? Featuring Nataly Kelly, CMO at Zappi 28:17
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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
Psychic Tapestry
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Contenu fourni par Psychic Tapestry. Tout le contenu du podcast, y compris les épisodes, les graphiques et les descriptions de podcast, est téléchargé et fourni directement par Psychic Tapestry ou son partenaire de plateforme de podcast. Si vous pensez que quelqu'un utilise votre œuvre protégée sans votre autorisation, vous pouvez suivre le processus décrit ici https://fr.player.fm/legal.
Psychic Medium and Music Intuitive Ken Kessler and Psychic Medium and Reiki Master Toni DeMaio talk about all manner of metaphysical topics and take your calls!
848 episodes
Tout marquer comme (non) lu
Manage series 1166890
Contenu fourni par Psychic Tapestry. Tout le contenu du podcast, y compris les épisodes, les graphiques et les descriptions de podcast, est téléchargé et fourni directement par Psychic Tapestry ou son partenaire de plateforme de podcast. Si vous pensez que quelqu'un utilise votre œuvre protégée sans votre autorisation, vous pouvez suivre le processus décrit ici https://fr.player.fm/legal.
Psychic Medium and Music Intuitive Ken Kessler and Psychic Medium and Reiki Master Toni DeMaio talk about all manner of metaphysical topics and take your calls!
848 episodes
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×Send us a text Psychic medium and Music Intuitive Ken Kessler gives a quick update on what's going on at Psychic Tapestry! Show links: Listen to Psychic Tapestry on our website Find us on your favorite streaming site Connect on Facebook Connect on Instagram Connect on Threads Connect on Bluesky Support the show…
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Psychic Tapestry
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Send us a text Psychic medium Ken Kessler talks to writer, tarot reader and manifesting coach Lisa Kessler about Valentine's Day and Manifesting Love. Find out more about Practical Tarot ! Find out more about Metaphysical Manifesting ! Lisa's YouTube channel ! Show links: Listen to Psychic Tapestry on our website Find us on your favorite streaming site Connect on Facebook Connect on Instagram Connect on Threads Connect on Bluesky Support the show…
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Psychic Tapestry
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1 Lisa Kessler and Practical Tarot 53:27
53:27
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Send us a text Psychic medium Ken Kessler talks to writer, tarot reader and manifesting coach Lisa Kessler about her metaphysical path and her new book and tarot deck Find out more about Practical Tarot ! Find out more about Metaphysical Manifesting ! Details on StaarCon ! Lisa's YouTube channel ! Show links: Listen to Psychic Tapestry on our website Find us on your favorite streaming site Connect on Facebook Connect on X/Twitter Support the show…
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Psychic Tapestry
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1 Are Psychic Abilities A Blessing Or A Curse? 59:45
59:45
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Send us a text Psychic mediums Ken Kessler and Toni DeMaio talk about their experiences with Psychic Abilities, and whether they're a blessing or a curse! Listen to Psychic Tapestry on our website Find us on your favorite streaming site Connect on Facebook Connect on X/Twitter Support the show
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Psychic Tapestry
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1 Into The Akashic Records With Luna Joya 1:33:57
1:33:57
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Send us a text Psychic medium Ken Kessler talks to author, Reiki practitioner and Akashic Records reader about several metaphysical topics, but mostly about the Akashic Records. Luna gives Ken an Akashic Records reading so, even though no two are the same, you can get an idea of what it might be like! Find out more about Luna Joya ! Luna's Healings, Readings and Coaching Book a reading with Luna ! Luna's Holiday Sale ! Psychic Tapestry links: Listen to Psychic Tapestry on our website Find us on your favorite streaming site Connect on Facebook Connect on X/Twitter Support the show…
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Psychic Tapestry
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1 What Is Gratitude And Why Is It So Important? 47:31
47:31
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Send us a text Psychic mediums Ken Kessler and Toni DeMaio talk about Gratitude - what it is, why it's important and how to get more Gratitude into your life! Listen to Psychic Tapestry on our website Find us on your favorite streaming site Connect on Facebook Connect on X/Twitter Support the show
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Psychic Tapestry
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Send us a text Psychic mediums Ken Kessler and Toni DeMaio talk about the Other Side, sharing their experiences of visits with loved ones (including pets) and why you shouldn't be afraid of it! Listen to Psychic Tapestry on our website Find us on your favorite streaming site Connect on Facebook Connect on X/Twitter Support the show…
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Psychic Tapestry
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Send us a text Psychic mediums Ken Kessler and Toni DeMaio talk about Love - when Love isn’t a safe feeling to have or a safe place to be, and what you can do about it! Listen to Psychic Tapestry on our website Find us on your favorite streaming site Connect on Facebook Connect on X/Twitter Support the show…
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Psychic Tapestry
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Send us a text Psychic mediums Ken Kessler and Toni DeMaio talk about the battle between Free Will and Destiny. They talk about what Free Will and Destiny are, and how we live our lives with them intertwined! Listen to Psychic Tapestry on our website Find us on your favorite streaming site Connect on Facebook Connect on X/Twitter Support the show…
Send us a text Psychic mediums Ken Kessler and Toni DeMaio talk about the importance of Forgiveness - forgiving others and forgiving ourselves. They also talk about cord-cutting and meditation, along with some of the things people often connect with forgiveness that makes it difficult to actually forgive anyone! Listen to Psychic Tapestry on our website Find us on your favorite streaming site Connect on Facebook Connect on X/Twitter Support the show…
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Psychic Tapestry
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Send us a text Psychic mediums Ken Kessler and Toni DeMaio talk about Mercury in Retrograde - what it is (and why), how concerned you should be and how you can do to take care of yourself during those Retrograde weeks! More on Mercury in Retrograde: Old Farmer's Almanac CNN BBC Listen to Psychic Tapestry on our website Find us on your favorite streaming site Connect on Facebook Connect on X/Twitter Support the show…
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Psychic Tapestry
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Send us a text Psychic mediums Ken Kessler and Toni DeMaio talk about Soul Contracts (what they are, why we have them and what's in yours)! Listen to Psychic Tapestry on our website Find us on your favorite streaming site Connect on Facebook Connect on X/Twitter Support the show
Send us a text Psychic mediums Ken Kessler and Toni DeMaio talk about readings, with spirit, angels, cards and pendulums. Plus, they each give a reading to someone that will be listening to this episode! Listen to Psychic Tapestry on our website Find us on your favorite streaming site Connect on Facebook Connect on X/Twitter Support the show…
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Psychic Tapestry
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Send us a text Ken welcomes his wife, manifesting coach and tarot reader Lisa Kessler, to the podcast. They talk about Lisa's manifesting groups and ways to figure out what it is you really want your life to be. Lisa also shares info about her new online Manifesting Community, as well as next week's free four-day challenge! Check out Lisa's Metaphysical Manifesting community Find out more about Lisa's Manifesting Mentorship program Lisa's Free Four-Day Manifesting Challenge Do you have manifesting questions? Send them to Lisa here! Get all the details on the Manifest Your Best Life Retreat Listen to Psychic Tapestry on our website Find us on your favorite streaming site Connect on Facebook Connect on X/Twitter Support the show…
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Psychic Tapestry
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Send us a text Psychic mediums Ken Kessler and Toni DeMaio delve into the topic of Past Lives. Toni shares her experiences, which started when she was a child, and Ken shares a couple things that have happened to him that he thinks might have to do with a past life (along with info about his primary guide, and how he and his guide have worked together across many lifetimes)! Toni's author page on Amazon: https://www.amazon.com/stores/author/B00ITGNBDK?ingress=0&visitId=4f853766-e8c5-4bc1-a394-ebacb4394c4c&ref_=ap_rdr Listen to Psychic Tapestry on our website: http://www.psychictapestry.com/listen.html Find us on your favorite streaming site: https://linktr.ee/psychictapestry Connect on Facebook: https://www.facebook.com/psychictapestry Connect on X/Twitter: https://twitter.com/PsychicTapestry Support the show…
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