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The Agile Brand with Greg Kihlström®
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1 # 638: What's the ROI on those Big Game Ads? Featuring Nataly Kelly, CMO at Zappi 28:17
28:17
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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
Prophet Isaac Love Pappoe
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Manage series 3230834
Contenu fourni par Isaac Love Pappoe. Tout le contenu du podcast, y compris les épisodes, les graphiques et les descriptions de podcast, est téléchargé et fourni directement par Isaac Love Pappoe ou son partenaire de plateforme de podcast. Si vous pensez que quelqu'un utilise votre œuvre protégée sans votre autorisation, vous pouvez suivre le processus décrit ici https://fr.player.fm/legal.
Isaac Love Pappoe is the General Overseer of Christ Life Avenue and the President of Isaac Love Pappoe (ILP) Ministries. He is a seasoned and passionate son of God with the dynamic capacity to operate in all ministry and spiritual gifts when the need arises. He is a product of the University of Professional Studies, Accra and holds a Bachelor’s Degree in Marketing. He is an anointed and highly gifted minister of the Gospel of God's grace and specializes as a prophet, teacher, minister of the finished work of Christ and an author of 19 books to date.
…
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509 episodes
Tout marquer comme (non) lu
Manage series 3230834
Contenu fourni par Isaac Love Pappoe. Tout le contenu du podcast, y compris les épisodes, les graphiques et les descriptions de podcast, est téléchargé et fourni directement par Isaac Love Pappoe ou son partenaire de plateforme de podcast. Si vous pensez que quelqu'un utilise votre œuvre protégée sans votre autorisation, vous pouvez suivre le processus décrit ici https://fr.player.fm/legal.
Isaac Love Pappoe is the General Overseer of Christ Life Avenue and the President of Isaac Love Pappoe (ILP) Ministries. He is a seasoned and passionate son of God with the dynamic capacity to operate in all ministry and spiritual gifts when the need arises. He is a product of the University of Professional Studies, Accra and holds a Bachelor’s Degree in Marketing. He is an anointed and highly gifted minister of the Gospel of God's grace and specializes as a prophet, teacher, minister of the finished work of Christ and an author of 19 books to date.
…
continue reading
509 episodes
Minden epizód
×In this episode, prophet preaches on the spirit of pharaoh under which he expounds on the Characteristics of the spirit of pharaoh. Kindly listen and be blessed
![Artwork](/static/images/128pixel.png)
1 7 Pillars Of Christian Spirituality 1:22:41
1:22:41
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In this episode, prophet teaches on the thr 7 pillars that make up spirituality. Kindly listen and be blessed.
In this episode, prophet teaches and expounds on authority , the levels of authority and certain key dimensions of authority that the believer can and should exercise in their christian journey. Kindly listen and be blessed.
In this episode prophet continues to teach on the key essentials of prayer under which he expounds on
In this episode, prophet continues his teaching on Counsel For 2025 as he provides words of advice for the year 2025. Kindly listen and be blessed.
In this episode, prophet continues to provide counsel for the year 2025, focusing on the importance of trying new things. Kindly listen and be blessed.
In this episode prophet teaches on prayer essentials, under which he highlights key points that affirm the importance of consistent prayer and building a prayer life. Kindly listen and be blessed.
In this episode, prophet provides counsel pertaining to some things to do and some things to avoid in the year 2025
![Artwork](/static/images/128pixel.png)
1 The Dangers Of Ingratitude 2:03:34
2:03:34
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in this episode ,prophet teaches on thanksgiving under which he expounds on the following : - Respectable sins in the bible -An explanation of Thanksgiving Importance of thanksgiving -How thanksgiving is released -The things we thank God for -The dangers of Ingratitude Kindly listen and be blessed.
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1 Understanding Spiritual Attacks 1:12:10
1:12:10
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In this episode, prophet teaches indeptly on Spiritual Attacks .He further more he teaches on "The Signs That You're Under Attack". Kindly listen and be blessed.
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1 Ways Through Which People Are Initiated Into Darkness 51:25
51:25
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In this episode, prophet teaches on 8 KEY ways through which people are initiated into darkness as well as Places where you need discernment Kindly listen and be blessed.
In this episode , prophet teaches on "Mastery of the spirit realm " where he expands on the following -Why the spirit realm is important -5 things one needs to know about the spirit realm - 5 properties that gives way to darkness Kindly listen and be blessed
In this episode, prophet continues to teach on Spiritual mastery where he explains what the bible means when it mentions "the world" and warnings the bible gave believers concerning the world. Kindly listen and be blessed.
In thisl episode, prophet continues to delve deeper into the subject matter of spiritual laws Kindly listen and be blessed.
In this episode prophet continues his teaching on Spiritual Mastery under which he teaches on the following: - Walking in the spirit - What it means to put on Jesus
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