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EP#16 David Bain on Mastering Podcasting and Building Audiences for B2B Companies
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Blog
https://mygrowthgorilla.com/david-bain-podcasting-building-audiences-b2b-companies/
Main Takeaways
- Start with an audio podcast as a comfortable entry point before branching into other mediums.
- Consider a pre-recorded video show to get comfortable using a camera and engaging with viewers.
- Live streaming can be a great next step, utilizing platforms like LinkedIn, Twitter, or Facebook.
- Virtual summits and categorized podcast series can provide more extensive and structured content.
- Transcribe podcast episodes and use the content for books or other written materials.
- Podcasting is suitable for businesses with long sales cycles to keep potential customers engaged.
- Utilize a mix of AI and human review for tasks like transcription and content creation.
- Stand out by bringing your own voice, style, and unique perspective to your content.
- Engagement and interaction on native platforms are essential for building an audience. Incorporate storytelling elements to ensure listeners feel their time is well spent.
- Consistency is crucial, but you don't have to commit to producing content indefinitely.
- Optimize your podcast by driving traffic through subscription links and utilizing paid advertising on platforms like Facebook.
- Research topics using tools like "People Also Ask" on Google and trust your instincts.
- Structure your podcast episodes effectively, summarize key points, and create engaging trailers.
- Treat podcasting professionally and with the same level of quality as other media channels.
Website & Social Media Links
- https://castingcred.com/
- https://twitter.com/DavidBain
- https://www.linkedin.com/in/davidbain/
- David's Linkedin Live on Podcasting for B2B brands: https://www.linkedin.com/events/podcastingforb2bbrands7043706128794288128/theater/
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