How to Build an Effective Go-To-Market Team

ProductLed Podcast

Contenu fourni par Wes Bush. Tout le contenu du podcast, y compris les épisodes, les graphiques et les descriptions de podcast, est téléchargé et fourni directement par Wes Bush ou son partenaire de plateforme de podcast. Si vous pensez que quelqu'un utilise votre œuvre protégée sans votre autorisation, vous pouvez suivre le processus décrit ici https://fr.player.fm/legal.

11M ago 35:19

MP3•Maison d'episode

Structuring your go-to-market (GTM) team is about creating a culture of teamwork. Our guest Anna Talerico, the CEO of Corporate Finance Institute, stresses the need to break down silos between departments and foster an environment where everyone focuses on providing an outstanding customer experience.

We're excited to have her back on the podcast to share her valuable insights on organizing your GTM team, offering best practices, and helping you avoid common pitfalls.

Listen to "How Sales Works in a Product-Led Organization" with Anna Talerico on the ProductLed Podcast (2021).

Key Takeaways:

[00:55] Evolution of Anna's views on PLG

[05:05] The importance of a team-oriented culture

[16:50] Case Study: Acquiring a product-led company

[18:35] Building the Go-to-Market Team

[22:00] Avoiding playbooks

[29:40] Customer-centric messaging

About Anna Talerico:

Anna Talerico, CEO of Corporate Finance Institute, is dedicated to helping employees discover career growth opportunities within their organizations through focused learning. As an accomplished operator and former COO of Linux Academy, she excels in building high-performing teams with a strong emphasis on go-to-market strategies, people development, and nurturing a positive company culture.

Links:

Anna Talerico | LinkedIn

241 episodes

#Entrepreneur #Business #Marketing #Wes Bush, Ramli John, Andrew Capland #Andrew Capland #Ramli John #Wes Bush