How AI is transforming the future of PR and communications

PR Future, the USC Center for Public Relations Podcast

Contenu fourni par USC Annenberg Center for Public Relations, Fred Cook, and University of Southern California. Tout le contenu du podcast, y compris les épisodes, les graphiques et les descriptions de podcast, est téléchargé et fourni directement par USC Annenberg Center for Public Relations, Fred Cook, and University of Southern California ou son partenaire de plateforme de podcast. Si vous pensez que quelqu'un utilise votre œuvre protégée sans votre autorisation, vous pouvez suivre le processus décrit ici https://fr.player.fm/legal.

1+ y ago 25:58

MP3•Maison d'episode

How is AI transforming the public relations industry, and what does it mean for PR professionals? We recently hosted a captivating discussion with a panel of AI pioneers, including Aaron Kwittken of PRophet, Ed Clarke of Cometrics, and Bobby Lincoln of PeakMetrics, to explore this fascinating topic. Our conversation delves into the need for communicators to become more data-savvy and how these tools can support our gut instincts with solid data.

In our conversation, we focus on the crucial issues of ethics and accuracy as we explore the initial reactions to AI-powered tools. We also delve into the necessary skills that communicators will need to incorporate AI effectively in the future. Our panelists provide valuable insights into how to address concerns and leverage opportunities that AI presents for brands to better understand their customers.

Looking ahead, we examine the potential impact of AI technology on jobs and industries, as well as the importance of ensuring accuracy in a world where AI is continuously evolving. We discuss the need for governing bodies to establish standards for AI, the question of content ownership in AI-generated work, and the responsible use of this technology. Tune in to this episode of #PRFuture to learn more, and download the 2023 Global Communication Report at www.annenberg.usc.edu/gcr.

Moderator:
Doug Dawson, Director, Global Communications, Microsoft and USC Annenberg faculty

Featuring:

Aaron Kwittken, CEO & Founder, PRophet, Comms Tech Cloud CEO, Stagwell Global

Ed Clarke, CEO and Founder, Cometrics

Bobby Lincoln, COO and Co-Founder, PeakMetrics

Host:

Fred Cook (@fredcook), Chairman Emeritus of Golin, a global PR firm. Author of “Improvise - Unorthodox Career Advice from an Unlikely CEO” and Director of the USC Center for Public Relations

Newsletter: News from the USC Center for Public Relations

Visit our website: https://annenberg.usc.edu/research/center-public-relations
A production of the USC Annenberg Center for Public Relations at the University of Southern California.

34 episodes

#Higher Education #Business #Marketing #USC Annenberg Center for Public Relations #Fred Cooke #Golin #Social Media #Annenberg #Center For Pr #Public Relations #Activism #Southern California #Podcasting Education #USC Annenberg #USC #PR Future