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[Replay] How WebMechanix Used Value-Based Bidding to Generate 30% Higher-Quality Leads | ALM 1
Manage episode 381634150 series 3243972
Watch the video episode here: https://www.youtube.com/watch?v=wXpPhBkrZl8
In this episode of Automation Layering Masterclass, Taylor Mathauer and Will Gray from WebMechanix share how they used Value-Based Bidding to generate higher-quality leads for their client. You will learn: - Why they decided to use value-based bidding - Success with value-based bidding - The state of smart bidding and limitations with value-based bidding - Where they've seen value-based bidding not work - Requirements for using value-based bidding - When is value-based bidding appropriate - How to track success with value-based bidding Chapters: 0:00 Intro 2:08 About Taylor 2:38 About Will 3:10 What was the client's challenge? 5:15 Primary and secondary conversions 7:49 How to steer Value-based Bidding in your favor? 9:16 Results from Value-based Bidding 11:48 Assigning values to calls and form-fills 17:10 Executing Value-based Bidding effectively 21:22 Setting up conversion actions in Google Ads 22:25 Using last-click attribution 23:35 Final Value-based Bidding report 28:38 Automation Layering 31:22 Tools that helped WebMechanix 33:09 Final thoughts 34:40 Connect with Will and Taylor ► Get emails about future Automation Layering Masterclass sessions
https://hs.optmyzr.com/en-us/automation-layering-masterclass
► Get emails about future PPC Town Halls https://www.optmyzr.com/ppctownhall ► Explore Optmyzr and start a 14-day free trial https://www.optmyzr.com
102 episodes
Manage episode 381634150 series 3243972
Watch the video episode here: https://www.youtube.com/watch?v=wXpPhBkrZl8
In this episode of Automation Layering Masterclass, Taylor Mathauer and Will Gray from WebMechanix share how they used Value-Based Bidding to generate higher-quality leads for their client. You will learn: - Why they decided to use value-based bidding - Success with value-based bidding - The state of smart bidding and limitations with value-based bidding - Where they've seen value-based bidding not work - Requirements for using value-based bidding - When is value-based bidding appropriate - How to track success with value-based bidding Chapters: 0:00 Intro 2:08 About Taylor 2:38 About Will 3:10 What was the client's challenge? 5:15 Primary and secondary conversions 7:49 How to steer Value-based Bidding in your favor? 9:16 Results from Value-based Bidding 11:48 Assigning values to calls and form-fills 17:10 Executing Value-based Bidding effectively 21:22 Setting up conversion actions in Google Ads 22:25 Using last-click attribution 23:35 Final Value-based Bidding report 28:38 Automation Layering 31:22 Tools that helped WebMechanix 33:09 Final thoughts 34:40 Connect with Will and Taylor ► Get emails about future Automation Layering Masterclass sessions
https://hs.optmyzr.com/en-us/automation-layering-masterclass
► Get emails about future PPC Town Halls https://www.optmyzr.com/ppctownhall ► Explore Optmyzr and start a 14-day free trial https://www.optmyzr.com
102 episodes
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