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Podwrecked

Episode #014

• We talk about the top three categories that have the most shows.

• This leads to talking about why some categories are at the bottom of the list.

• We then move into talking about the podcasts that produce the most episodes.

• We finish off the show by talking about why your primary category is a factor in podcast discovery.

What did we learn?

• The number one category in Apple Podcasts iTunes Directory is Religion and Spirituality: Christianity.

• Choose a category that your audience will think your podcast is in, not the category you think works best for you.

• The categories with the most podcasts are also producing the most content per show.

• The categories at the bottom may not be crowded because there is not much demand for their content. - However, they may also represent opportunities to dominate an underserved niche.

• Many of the categories that have both the most podcasts and the most episodes per show are producing daily podcasts.

• Just because a podcast category is crowded doesn’t mean they are good shows nor does it mean they are all current shows either.

• Your category helps your audience find you, but it is your content that keeps them listening regardless of how many shows there are.

Additional Reading

• These are the most crowded categories in Apple Podcasts

• Apple Podcasts Categories

• Podcasters, have you looked at your secondary categories lately?

• iTunes podcast categories | What are they & are they important?

Quotes

“You may say, ‘Well, dragons don’t exist.’ It’s, like, yes they do - the category ‘predator’ and the category ‘dragon’ are the same category. It absolutely exists. It’s a superordinate category. It exists absolutely more than anything else. In fact, it really exists.”
― Jordan Peterson

“Categories are rarely permanent, and most important work is done by people who don’t easily fit in.”
― Seth Godin

Transcripts

• JSON Transcript

• SRT Transcript

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