Stop Chasing Low-Hanging Fruit
Manage episode 383587319 series 3302284
Welcome to the Podiatry Marketing podcast. In this episode, Jim McDannald, DPM, and Tyson E. Franklin tackle the enticing yet precarious concept of low-hanging fruit in the marketing world. We dissect why the easiest options aren’t always the best and how they might be hindering the growth of your practice.
What You'll Learn:
- The Allure of Low-Hanging Fruit: We begin by defining what low-hanging fruit means in the context of podiatry marketing. From low-paying government patients to unsustainable discount strategies, we cover it all.
- The Pitfalls of Easy Money: Discover why targeting low-effort opportunities can lead to a dead-end, why these strategies are not sustainable, and how a race to the bottom on pricing can be detrimental.
- Professional vs. Amateur Approach: Learn the differences between a professional and an amateur in the podiatry marketing space, focusing on the long-term strategy versus short-lived tactics.
- The Bank Robbery Analogy: A compelling comparison that illustrates the importance of aiming for the ‘vault’—developing a deep-seated marketing strategy—over the ‘cash drawers’ of quick wins.
- Longevity in Marketing: We delve into why investing time in a nurturing program is a strategic move and how understanding a patient's journey can lead to more substantial and enduring success.
For more insights, strategies, and all things podiatry marketing, continue to tune into the Podiatry Marketing podcast at https://podiatry.marketing.
143 episodes