))
How to Audit Your Podiatry Clinic's Marketing Strategy
Manage episode 398194764 series 3302284
Contenu fourni par Jim McDannald, DPM, Tyson E. Franklin, Jim McDannald, and DPM. Tout le contenu du podcast, y compris les épisodes, les graphiques et les descriptions de podcast, est téléchargé et fourni directement par Jim McDannald, DPM, Tyson E. Franklin, Jim McDannald, and DPM ou son partenaire de plateforme de podcast. Si vous pensez que quelqu'un utilise votre œuvre protégée sans votre autorisation, vous pouvez suivre le processus décrit ici https://fr.player.fm/legal.
💻 Podiatry website & digital services: https://podiatrygrowth.com/schedule-more-patients/
🤝 Podiatry business coaching: https://www.tysonfranklin.com/Coaching
In this episode of Podiatry Marketing, hosts Jim McDannald, DPM and Tyson Franklin explore the concept of conducting a marketing audit for your podiatric practice. They emphasize the importance of stopping, reflecting, and evaluating if the marketing efforts are effective and whether changes need to be made. They discuss the utilization of the 'OODA Loop', a strategic tool involving observation, orientation, decision, and action. They also delve into the need to understand patients' behaviors, including what blogs they read, events they attend, and channels they use. The discussion further unpacks the balance between awareness and intent-based advertising, the role of content on your website, and the need for feedback and adaption in your marketing strategy. The hosts encourage practitioners to reach out for help if needed and to always strive for continuous improvement in their practices.
✉️ CONTACT
jim@podiatrygrowth.com
143 episodes
Partager
