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Consulting Success®: Lessons from 380+ Episodes Published, with Michael Zipursky
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Very few professional services podcasts make it to 400 episodes. The Consulting Success® podcast will hit that milestone in 2024.
I had the pleasure of sitting down with Michael Zipursky, host of the show, to hear his experience launching and running the podcast. In this conversation, Michael shares:
- Originally released 60-70 episodes but found it was a lot of work
- Years later, Michael wanted to restart the podcast in a more streamlined way
- The team now has dedicated staff to handle podcast operations
- Michael focuses solely on interviews now instead of other production tasks
- Over time, the podcast has directly and indirectly generated consulting clients
- Michael books guests based on value to listeners, not direct fit for consulting programs
- The podcast is now at episode 380 and will continue with consistency, experimentation, and feedback
This episode was produced by Red Cedar Marketing. Need help launching and running a business podcast that actually produces results? Visit www.redcedarmarketing.com.
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