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Triton Digital's Sharon Taylor on What Podcast Hosting Companies Actually Do
Manage episode 373785554 series 3497185
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The RSS feed is now a 20 year-old technology, and has remained largely static in that period – a simple way to distribute audio on the internet. But with constantly evolving methods of distribution, analytics, and monetization in the fragmented podcast ecosystem, it’s become increasingly difficult to create all-in-one solutions for creators to host their podcasts. To parse the challenges of keeping RSS up-to-date in a fast-moving industry, I’m speaking with my friend Sharon Taylor.
Sharon is the SVP Podcast Strategy & Product Operations at Triton Digital, where she oversees Omny Studio. With over 65,000 podcasts and billions of monthly downloads, Omny is one of the largest podcast hosting platforms in the world. Omny is a platform specifically tailored for the enterprise podcast market, meaning they work with some of the biggest audio distributors in the world – Cumulus, Audacy, CNN, All Thing Comedy, Warner Media, and many more.
Omny is owned by the digital audio technology company, Triton Digital, which itself has been nested under the iHeartMedia umbrella since its 2021 acquisition.
In our conversation, Sharon and I discuss how modern hosting platforms work under the hood, the (very exciting!) regulations and standards around measuring user data, and how platforms like Omny stay competitive in a crowded market.
If you want to learn more about Omny Studio or Triton Digital, you can find them at www.OmnyStudio.com or www.TritonDigital.com. Triton is also on social media @TritonDigital (X, LinkedIn, Facebook) or @Triton_Digital (Instagram).
You can find Sharon Taylor on LinkedIn. Jeff is on all socials @JeffUmbro
The Podglomerate offers production, distribution, and monetization services for dozens of new and industry-leading podcasts. Whether you’re just beginning or a seasoned podcaster, we offer what you need.
To learn more about The Podglomerate:
Website: podglomerate.com
Show Page: https://listen.podglomerate.com/show/podcast-perspectives/
Transcript: https://listen.podglomerate.com/show/podcast-perspectives/what-do-podcast-hosting-companies-actually-do-with-sharon-taylor/
YouTube: https://www.youtube.com/watch?v=-Z3oR3qP3HE&t=3s
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Twitter: @podglomerate
Instagram: @podglomeratepods
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