21. Skyrocket Your Impact with Publicity + Media with Selena Soo

Plenty with Kate Northrup

Are you ever caught in that headspace where it feels like your dreams are a little out of reach? That feeling of knowing deep down that you’re destined for more – more visibility, impact, and recognition?

Enter Selena Soo, a publicity and marketing strategist who’s a wizard at catapulting people into the spotlight. When I first met with Selena years ago, it struck me how she’s got this gift for seeing the star power within someone, even when they can’t see it themselves. She’s enlightening, genuine, and simply incredible.

Selena’s not just someone who understands the value of publicity – she’s someone who turns it into an art form. With her instinct for connecting the dots between your story and the heartbeat of the media, she has transformed the way thought leaders and entrepreneurs step into their light.

In today’s Plenty episode, we’re diving deep into the world of media magic. We’ll explore the pathways that brilliant women, just like you, can navigate to amplify their voice and shape their own extraordinary narratives.

Ready to unlock your inner luminary and sprinkle some stardust on your mission? Let’s dive in!

Selena’s story just goes to show you can go through some real heavy stuff in your personal life, like a relationship that totally throws you for a loop, and still come out the other side with your business not just doing okay, but actually rockin’ it. She’s living proof that when things get super tough, we don’t have to crumble—we can channel that into something amazing. Her sharing her story is all about letting us know it’s okay to be real about the hard stuff and still slay in our work. It’s super inspiring to anyone who’s trying to figure out how to balance the messy bits of life with chasing their dreams.

If this episode resonated with you, be sure to grab Selena’s FREE 12-month Publicity Calendar: ImpactingMillions.com/Kate

I am so honored to have had Selena share her expertise on how to be featured in big media outlets even as an introvert. I hope that this episode has inspired you to take action today to start becoming more visible and spreading your message.

About The Guest

Selena Soo is a marketing and publicity strategist who helps entrepreneurs and authors gain media exposure. She emphasizes the power of storytelling in gaining media coverage and offers tips on improving relationships with the media. She encourages introverts to embrace publicity and offers advice on navigating it.

Connect with Selena:

Website: www.impactingmillions.com/kate
Website: SelenaSoo.com
Instagram: https://www.instagram.com/selena_soo