Player FM - Internet Radio Done Right
13 subscribers
Checked 11h ago
Ajouté il y a huit ans
Contenu fourni par Thomas Cherrier. Tout le contenu du podcast, y compris les épisodes, les graphiques et les descriptions de podcast, est téléchargé et fourni directement par Thomas Cherrier ou son partenaire de plateforme de podcast. Si vous pensez que quelqu'un utilise votre œuvre protégée sans votre autorisation, vous pouvez suivre le processus décrit ici https://fr.player.fm/legal.
Player FM - Application Podcast
Mettez-vous hors ligne avec l'application Player FM !
Mettez-vous hors ligne avec l'application Player FM !
Podcasts qui valent la peine d'être écoutés
SPONSORISÉ
T
The Agile Brand with Greg Kihlström®


1 # 638: What's the ROI on those Big Game Ads? Featuring Nataly Kelly, CMO at Zappi 28:17
28:17
Lire Plus Tard
Lire Plus Tard
Des listes
J'aime
Aimé28:17
Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
Planet Of Sound 706 26.03.2024
Manage episode 409026931 series 1350945
Contenu fourni par Thomas Cherrier. Tout le contenu du podcast, y compris les épisodes, les graphiques et les descriptions de podcast, est téléchargé et fourni directement par Thomas Cherrier ou son partenaire de plateforme de podcast. Si vous pensez que quelqu'un utilise votre œuvre protégée sans votre autorisation, vous pouvez suivre le processus décrit ici https://fr.player.fm/legal.
Indie News, Broadcast, Camera Obscura, DIIV ...
…
continue reading
453 episodes
Manage episode 409026931 series 1350945
Contenu fourni par Thomas Cherrier. Tout le contenu du podcast, y compris les épisodes, les graphiques et les descriptions de podcast, est téléchargé et fourni directement par Thomas Cherrier ou son partenaire de plateforme de podcast. Si vous pensez que quelqu'un utilise votre œuvre protégée sans votre autorisation, vous pouvez suivre le processus décrit ici https://fr.player.fm/legal.
Indie News, Broadcast, Camera Obscura, DIIV ...
…
continue reading
453 episodes
Tutti gli episodi
×
1 Planet Of Sound 745 18.02.2025 1:00:00
1:00:00
Lire Plus Tard
Lire Plus Tard
Des listes
J'aime
Aimé1:00:00
Indie News, Richard Dawson, The Waeve, Horsegirl ...

1 Planet Of Sound 744 11.02.2025 1:00:00
1:00:00
Lire Plus Tard
Lire Plus Tard
Des listes
J'aime
Aimé1:00:00
Indie News, Wilco, Squid, The Pains of being pure at heart ...

1 Planet Of Sound 743 04.02.2025 1:00:00
1:00:00
Lire Plus Tard
Lire Plus Tard
Des listes
J'aime
Aimé1:00:00
Indie News, Bonnie Prince Billy, Squid, HeartWorms ...

1 Planet Of Sound 742 28.01.2025 1:00:00
1:00:00
Lire Plus Tard
Lire Plus Tard
Des listes
J'aime
Aimé1:00:00
Indie News, Tunng, Lambrini Girls, The Weather Station ...

1 Planet Of Sound 741 21.01.2025 1:00:00
1:00:00
Lire Plus Tard
Lire Plus Tard
Des listes
J'aime
Aimé1:00:00
Indie News, The Waterboys, Hamish Hawk, Whirr ...

1 Planet Of Sound 740 14.01.2025 1:00:00
1:00:00
Lire Plus Tard
Lire Plus Tard
Des listes
J'aime
Aimé1:00:00
Indie News, Franz Ferdinand, Raoul Vignal, Fat Dog ...

1 Planet Of Sound 739 07.01.2025 1:00:00
1:00:00
Lire Plus Tard
Lire Plus Tard
Des listes
J'aime
Aimé1:00:00
Indie News, Best of 2024 Part II ...

1 Planet Of Sound 738 17.12.2024 1:00:00
1:00:00
Lire Plus Tard
Lire Plus Tard
Des listes
J'aime
Aimé1:00:00
Indie News, Best of 2024 Part I ...

1 Planet Of Sound 737 10.12.2024 1:00:00
1:00:00
Lire Plus Tard
Lire Plus Tard
Des listes
J'aime
Aimé1:00:00
Indie News, Smog, Hayden Thorpe, Nils Frahm ...

1 Planet Of Sound 736 26.11.2024 1:00:00
1:00:00
Lire Plus Tard
Lire Plus Tard
Des listes
J'aime
Aimé1:00:00
Indie News, Father John Misty, Kim Deal, Amyl and the sniffers ...

1 Planet Of Sound 735 19.11.2024 1:00:00
1:00:00
Lire Plus Tard
Lire Plus Tard
Des listes
J'aime
Aimé1:00:00
Indie News, Du Blonde, Throwing Muses, Fragments ...

1 Planet Of Sound 734 12.11.2024 1:00:00
1:00:00
Lire Plus Tard
Lire Plus Tard
Des listes
J'aime
Aimé1:00:00
Indie News, Porridge Radio, Mount Eerie, Song:Ohia ...

1 Planet Of Sound 733 05.11.2024 1:00:00
1:00:00
Lire Plus Tard
Lire Plus Tard
Des listes
J'aime
Aimé1:00:00
Indie News, Memorials, Weezer, LCD Soundsytem ...

1 Planet Of Sound 732 29.10.2024 1:00:00
1:00:00
Lire Plus Tard
Lire Plus Tard
Des listes
J'aime
Aimé1:00:00
Indie News, Fievel is Glauque, Villagers, Mogwai ...

1 Planet Of Sound 731 22.10.2024 1:00:00
1:00:00
Lire Plus Tard
Lire Plus Tard
Des listes
J'aime
Aimé1:00:00
Indie News, Porridge Radio, Juniore, Tahiti 80 ...
Bienvenue sur Lecteur FM!
Lecteur FM recherche sur Internet des podcasts de haute qualité que vous pourrez apprécier dès maintenant. C'est la meilleure application de podcast et fonctionne sur Android, iPhone et le Web. Inscrivez-vous pour synchroniser les abonnements sur tous les appareils.