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Conveying Value as a Creative with Kevin Rapp
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Kevin Rapp is an experienced creative director who has developed branding and content strategies for both emerging startups and established Fortune 500 corporations, including notable names like Netflix and Twitter. His methodology leverages systems thinking to create modular content that can be adapted for various channels. Kevin's techniques are designed to produce a higher volume of content while minimizing costs, optimizing budget efficiency. He also brings expertise in enhancing content performance, making him an indispensable resource for any creative initiative.
What You'll Learn:
- How to better articulate the business value of creative work.
- The impact of cultural and systemic factors on creatives' careers.
- Strategies for creatives to navigate and advocate within the business landscape.
- Insights into leveraging personal experiences and professional challenges to foster career growth.
Episode Overview:
In this thought-provoking episode of the Pixel Retentive Podcast, hosts Carl and Ross engage in a deep dive with Kevin Rapp, co-founder and chief creative officer of the creative agency Ultra Friends. They explore the often overlooked value of creativity in business, the systemic challenges creatives face, and strategies for articulating and enhancing their professional worth.
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