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Brook Jay | Inside a Hybrid Agency Model
Manage episode 389159679 series 3262645
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What is the difference between the collective agency model and the traditional agency model—and how can a hybrid model work to your advantage?
I’m joined by Brook Jay, founder and CEO of All Terrain, an independent brand strategy and activation powerhouse.
In this episode, Brook shares her journey of over 25 years of designing memorable consumer experiences for brands that translate into real time ROI.
She’ll also cover how her agency’s model has shifted over time—and her advice for traditional agencies looking to transition to collective or hybrid agencies.
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