How to transform OTR 'work/life' division into real balance, unity with customers

Overdrive Radio

Here find 2024's third mid-week special edition in Overdrive Radio's series of Partners in Business shorts culled from a long owner-operator business-focused talk at the Mid-America Trucking Show last month with Eric Harley of Red Eye Radio. This episode extends from the first couple, expanding on the necessity of close business analysis in near-real-time to keep tabs on costs and profits, the start-up necessity of stocking that pantry and doubling down on saving when markets are hot for the lean times. We’ve been in one of those, by some estimates, going on two years at this point. Voices we'll hear: **The great Eric Harley of Red Eye Radio. Find the full talk in an episode of Red Eye's Extra Mile podcast here: https://www.redeyeradioshow.com/the-extra-mile-podcast/ **Overdrive Editor Todd Dills **ATBS Vice President Mike Hosted **Overdrive contributor and now longtime business coach Gary Buchs The subject here is "work-life balance," of a fashion, though that term doesn’t do a whole lot for a small business owner, for whom those two elements – work, life – are virtually inseparable. Nonetheless, there’s plenty owners can do to set themselves up for life at home with the work, particularly as it relates to building long-term business with solid customer relationships. For more on that subject, catch Part 2 of Overdrive Radio's talk with Surinder Gill: https://www.overdriveonline.com/overdrive-radio/podcast/15669640/small-fleet-owner-determined-to-sharpen-value-to-direct-customers Likewise, Jason Cowan's MATS talk about nurturing and maintaining relationships: https://www.overdriveonline.com/overdrive-radio/podcast/15668024/how-to-leave-trucking-better-than-you-found-it-with-jason-cowan Garnering respect from customers over time, solidifying those relationships so that you don’t have to turn to dime-a-dozen brokered loads on the boards so often: It’s the little things described in this episode, pursued day-in, day-out, that serve the best chance of getting you there. Track back the Partners in Business series from the Red Eye Radio roundtables this year at MATS, and last, via this Youtube playlist: https://www.youtube.com/watch?v=AcMsOnx-zFs&list=PLc1lg9rs1dUBRbJKjvc7UUcJRRd4iI2v3 This special edition in the long-running Partners in Business program is sponsored by Rush Truck Centers, the 140-plus dealer location network for sales service and so much more. Find them via this link: https://rushtrkctr.com/4bLxbR4 You can visit https://OverdriveOnline.com/pib to download the 2024 updated Partners in Business book and learn plenty more from our online series there, too, about so many topics germane to trucking as an owner-operator.