Building Collaboration in Revenue Operations with Rosalyn Santa Elena

Ops Cast

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Ever wondered what it takes to transition from a corporate giant to a nimble startup? Join us as we sit down with Rosalyn Santa Elena, the visionary founder and Chief Revenue Operations Officer of The RevOps Collective, who shares her compelling journey from finance and product marketing into the dynamic field of revenue operations. Rosalyn unveils the motivations and challenges of leaving a stable role in a large enterprise to build something innovative from scratch. Learn about the learning curves she tackled, the risks she embraced, and the immense satisfaction she found in creating new processes and systems from the ground up.
Rosalyn's story doesn’t stop at career transitions. She dives into her rewarding experience as an advisor and coach, helping businesses scale and optimize their revenue operations. Discover how she shifted from equity-based advising to solopreneurship and the joy she finds in one-on-one coaching with ops professionals. Rosalyn opens up about balancing a demanding career with motherhood, sharing personal anecdotes and drawing parallels between professional leadership and parenting. Her insights aim to inspire those navigating similar challenges, offering a candid look at the struggles and triumphs of being a working mother.
In an era of remote work and heightened workplace empathy, Rosalyn emphasizes the importance of human connections and transparency. She discusses breaking down communication silos and fostering collaboration among marketing, sales, and customer success operations. Through her experiences, Rosalyn highlights the critical need for understanding the entire business landscape and how RevOps professionals can elevate their impact by integrating their efforts across departments. Tune in to gain invaluable advice on building cross-functional relationships, managing career and family life, and discovering the evolving roles within sales and marketing operations.

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Chapitres

1. Building Collaboration in Revenue Operations with Rosalyn Santa Elena (00:00:00)

2. Lessons Learned Building Revenue Operations (00:00:25)

3. Navigating Careers, Parenting, and Coaching (00:14:25)

4. Balancing Work and Family Life (00:19:31)

5. Building Collaborative Partnerships Across Operations (00:24:09)

6. Building Cross-Functional Relationships for Success (00:32:50)

7. Exploring Revenue Operations Career Paths (00:36:09)

8. Elevating Marketing Ops Value and Impact (00:44:38)