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Episode 18: You'll Never "Hunt" for Business Again Once You Learn How to "Farm"
Manage episode 416388598 series 3553434
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Todd discusses the debate between sales and marketing and compares it to farming and hunting. He explains that marketing is like farming, a long-term strategy that involves creating content to educate and build trust with prospects. On the other hand, sales is like hunting, a more immediate approach that involves outbound efforts to find and close deals. Todd emphasizes the importance of inbound marketing and the power of content in attracting leads. He also provides insights on how to repurpose content for different platforms and use it in the sales process.
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