S2E2: SEO + Websites + Content Featuring Thomas Ciampa

On Marketing

Newsletter 👉 https://a-newsletter-on-marketing.beehiiv.com/

Watch this episode on YouTube 👉 https://youtu.be/zqDZJOxUghQ

Do you think SEO is dead?

If so, you're wrong. While I rarely like to say that, I'm bullish that SEO is not dead; it is only evolving. And so is Thomas Ciampa.

We cover SEO, websites, and content. We also explore the concept of worthiness and how it relates to personal growth and self-acceptance.

In our conversation, Thomas speaks on:

• Marketing encompasses both brand-building and sales-focused strategies.
• Adapting marketing strategies to client needs and the season is crucial for success.
• Quality content and website design play a significant role in SEO.
• Balancing work and life is important for personal well-being and professional success.
• Discipline is a critical virtue that can lead to personal growth and achievement.

Chapters

00:00 // Defining Marketing

01:21 // Balancing Brand and Sales

02:00 // Tailoring Strategies to Client Needs

03:23 // The Importance of Branding

04:19 // The Interplay Between Brand and Performance Marketing

05:28 // Avoiding Repetitive Marketing Strategies

06:57 // Adapting Marketing Strategies to the Season

08:36 // The Evolution of SEO

09:33 // The Value of Quality Content in SEO

10:31 // The Perception of SEO

11:46 // The Challenge of Keeping Up with SEO Trends

13:19 // The Importance of Website Design in SEO

16:11 // The Impact of Website Design on User Experience

17:02 // The Neglected Aspect of Website Design in SEO

19:16 // The Need for Better Website Design

20:16 // The Importance of Website Functionality

21:35 // The Connection Between Website Design and User Behavior

22:57 // The Disconnect Between Personal Experience and Website Design

25:20 // Separating Work and Life

27:27 // Balancing Work and Life Seasons

28:36 // The Privilege of Work-Life Balance

29:30 // The Value of Discipline

35:15 // The Power of Discipline

37:36 // The Importance of Self-Worth

39:25 // The concept of worthiness

41:19 // Finding worthiness in the present moment

42:24 // Balancing big goals and self-worth

42:52 // Recognizing the worthiness of others

43:48 // Closing remarks and contact information

// GUEST LINKS //
Tom's LinkedIn: https://www.linkedin.com/in/thomas-ciampa-9a333015b/
Tom's Website: https://www.thomasciampa.com/

// CONNECT //

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// Disclaimer //

Opinions shared in this podcast are individual views of hosts and guests, not representing their employers or associated organizations. This content is intended for informational purposes and should not be considered professional marketing guidance. Listeners act on the information provided at their own risk.