@Sprint Unveils #CarCrashSculpture 2 Deter #Miami's Texting Drivers @AlmaAgency

Omnipresence Media

Its purpose is to share the “DN’T TXT & DRIVE” message by encouraging them to post a sculpture pic or selfie tagged #SprintDriveSafe. Sprint customers can also commit to safe driving by downloading the company’s free “Drive First” app, which sends calls to voicemail and silences email and text alerts when a vehicle reaches 10 mph. David “El Cuervo” Alvarez Rizo started his career as an art director at DDB Mexico right after finishing his college studies in Mexico City, working there for almost 8 years. Today he is a Creative Director at Alma DDB in Miami. During the course of his career, David has worked on major accounts like McDonald’s, Volkswagen, Clorox, Sprint, Corona Extra, José Cuervo and Fedex for both, national and international markets. “Tati" is a bilingual Cuban-Uruguayan born in Miami... so kind of a big ole melting pot. Today, she spends her days as Communications Manager at Alma Ad in Miami. With 10 years of experience in the Hispanic ad industry, she's well-rounded in the advertising process, having also worked in production, project management and brand services. Juan Camilo Valdivieso was born in Colombia and currently works as a Creative Director in Miami’s Alma DDB. In his 13 years of experience, he has worked in Argentina, Colombia, Puerto Rico, and the United States at major agencies such as Y&R, Saatchi, and DDB. During this time, his work for clients like McDonald’s, Toyota, UNICEF, Adidas, and Goodyear has been recognized in festivals such as Cannes Lions, NY Festivals, Clio, D&AD, and One Show.