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Contenu fourni par Shield Strategic and Mike Shields. Tout le contenu du podcast, y compris les épisodes, les graphiques et les descriptions de podcast, est téléchargé et fourni directement par Shield Strategic and Mike Shields ou son partenaire de plateforme de podcast. Si vous pensez que quelqu'un utilise votre œuvre protégée sans votre autorisation, vous pouvez suivre le processus décrit ici https://fr.player.fm/legal.
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The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.
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How Samsung Plans to Compete for TV Dollars With its Own FAST and Data
Manage episode 432843122 series 2805892
Contenu fourni par Shield Strategic and Mike Shields. Tout le contenu du podcast, y compris les épisodes, les graphiques et les descriptions de podcast, est téléchargé et fourni directement par Shield Strategic and Mike Shields ou son partenaire de plateforme de podcast. Si vous pensez que quelqu'un utilise votre œuvre protégée sans votre autorisation, vous pouvez suivre le processus décrit ici https://fr.player.fm/legal.
Next in Media spoke with Michael Scott, VP, Head of Sales & Operations, Samsung Ads, about where the South Korean TV manufacturer fits in the TV ad ecosystem.
Scott also talked about why Samsung is pushing into gaming, whether it wants to compete in measurement, and if he is a believer in CTV commerce.
Takeaways
• How Samsung uses this data to power content recommendations and precision targeting for advertisers.
• Navigating the evolving TV advertising landscape and currency discussions.
• Samsung's gaming initiatives and reaching the gaming audience.
• Samsung's fast-growing CTV platform and content partnerships.
• Emerging opportunities around shoppable TV and innovative ad formats.
Guest: Michael Scott
Host: Mike Shields
Sponsored by: Acast
183 episodes
Partager
Manage episode 432843122 series 2805892
Contenu fourni par Shield Strategic and Mike Shields. Tout le contenu du podcast, y compris les épisodes, les graphiques et les descriptions de podcast, est téléchargé et fourni directement par Shield Strategic and Mike Shields ou son partenaire de plateforme de podcast. Si vous pensez que quelqu'un utilise votre œuvre protégée sans votre autorisation, vous pouvez suivre le processus décrit ici https://fr.player.fm/legal.
Next in Media spoke with Michael Scott, VP, Head of Sales & Operations, Samsung Ads, about where the South Korean TV manufacturer fits in the TV ad ecosystem.
Scott also talked about why Samsung is pushing into gaming, whether it wants to compete in measurement, and if he is a believer in CTV commerce.
Takeaways
• How Samsung uses this data to power content recommendations and precision targeting for advertisers.
• Navigating the evolving TV advertising landscape and currency discussions.
• Samsung's gaming initiatives and reaching the gaming audience.
• Samsung's fast-growing CTV platform and content partnerships.
• Emerging opportunities around shoppable TV and innovative ad formats.
Guest: Michael Scott
Host: Mike Shields
Sponsored by: Acast
183 episodes
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Similaire à Next in Media
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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…
continue reading
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continue reading
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Player FM - Application Podcast
Mettez-vous hors ligne avec l'application Player FM !
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