A unicorn is a magical creature shrouded in mystery known for its ability to make the impossible possible. In modern times, the word “unicorn” has come to mean something intrinsically valuable and difficult to obtain, whether that be a business with a $1 billion dollar valuation, or the love of a special someone. On Zero to Unicorn, we’ll hear directly from the Kaeding family as they recount their history of founding and operating Norhart, a unicorn-level business in the construction industr ...
…
continue reading
Contenu fourni par Matt McGarry and Ryan Carr, Matt McGarry, and Ryan Carr. Tout le contenu du podcast, y compris les épisodes, les graphiques et les descriptions de podcast, est téléchargé et fourni directement par Matt McGarry and Ryan Carr, Matt McGarry, and Ryan Carr ou son partenaire de plateforme de podcast. Si vous pensez que quelqu'un utilise votre œuvre protégée sans votre autorisation, vous pouvez suivre le processus décrit ici https://fr.player.fm/legal.
Similaire à Newsletter Operator
Custom Manufacturing Industry podcast is an entrepreneurship and motivational podcast on all platforms, hosted by Aaron Clippinger. Being CEO of multiple companies including the signage industry and the software industry, Aaron has over 20 years of consulting and business management. His software has grown internationally and with over a billion dollars annually going through the software. Using his Accounting degree, Aaron will be talking about his organizational ways to get things done. Hi ...
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Outsource Acelerator Podcast, hosted by Derek Gallimore, explores business and outsourcing mastery. Inside-knowledge from the outsourcing capital of the world - Manila, Philippines.
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The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
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Each week, Another Bite breaks down the latest and greatest pitches from Shark Tank. It's practical business advice delivered in a fun way. All the substance of an HBR article, but fun. Hosted by Jorie Munroe, Ariel Boswell, and Jon Dick.
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Player FM - Application Podcast
Mettez-vous hors ligne avec l'application Player FM !
Mettez-vous hors ligne avec l'application Player FM !
))
The State of Newsletter Advertising In 2024 w/ Ryan Sager & Jesse Watkins
Manage episode 412166649 series 3498518
Contenu fourni par Matt McGarry and Ryan Carr, Matt McGarry, and Ryan Carr. Tout le contenu du podcast, y compris les épisodes, les graphiques et les descriptions de podcast, est téléchargé et fourni directement par Matt McGarry and Ryan Carr, Matt McGarry, and Ryan Carr ou son partenaire de plateforme de podcast. Si vous pensez que quelqu'un utilise votre œuvre protégée sans votre autorisation, vous pouvez suivre le processus décrit ici https://fr.player.fm/legal.
-> Learn more about Newsletter Operator All Access here.
-> Use code "GROWLETTER" to get $100 off your ticket to The Newsletter Conference.
About this Episode
Ryan Sager and Jesse Watkins are the founders of Who Sponsors Stuff, an advertising intelligence tool that tracks 500+ newsletters, and the hosts of The Newsletter Conference, which will take place on May 3rd.
Episode Topics & Timestamps
00:00 Matt McGarry discusses newsletter advertising trends in 2024.
04:31 Summary: Discussion on sponsors tracking and email advertising.
06:52 Newsletter advertising remains consistent with 10-20 daily.
12:11 Pricing and value in sponsorship programs.
14:03 Increase multiples for highly engaged audiences.
18:23 Ad networks attempt unique, bespoke ad offerings.
20:15 Performance standards, payment for access, risk assumption.
25:32 "Customize ad pitch, avoid commoditization, discussion."
26:17 Understanding brand advertising and messaging for sales.
31:15 Relationship with audience determines product fit.
33:53 Build rapport before selling dedicated content.
37:33 Discount bundling increases sales and requires careful renewal.
42:01 Emphasis on sponsorship, data products, and expansion.
45:29 Events in NYC are expensive and need an audience.
46:31 Traditional publishers struggle with newsletter ad integration.
50:33 Request a screenshot of the podcast and email for an invite.
Links Mentioned
https://allaccess.newsletteroperator.com/
https://thenewsletterconference.com/
https://www.whosponsorsstuff.com/
matt@newsletteroperator.com
30 episodes
Partager
Manage episode 412166649 series 3498518
Contenu fourni par Matt McGarry and Ryan Carr, Matt McGarry, and Ryan Carr. Tout le contenu du podcast, y compris les épisodes, les graphiques et les descriptions de podcast, est téléchargé et fourni directement par Matt McGarry and Ryan Carr, Matt McGarry, and Ryan Carr ou son partenaire de plateforme de podcast. Si vous pensez que quelqu'un utilise votre œuvre protégée sans votre autorisation, vous pouvez suivre le processus décrit ici https://fr.player.fm/legal.
-> Learn more about Newsletter Operator All Access here.
-> Use code "GROWLETTER" to get $100 off your ticket to The Newsletter Conference.
About this Episode
Ryan Sager and Jesse Watkins are the founders of Who Sponsors Stuff, an advertising intelligence tool that tracks 500+ newsletters, and the hosts of The Newsletter Conference, which will take place on May 3rd.
Episode Topics & Timestamps
00:00 Matt McGarry discusses newsletter advertising trends in 2024.
04:31 Summary: Discussion on sponsors tracking and email advertising.
06:52 Newsletter advertising remains consistent with 10-20 daily.
12:11 Pricing and value in sponsorship programs.
14:03 Increase multiples for highly engaged audiences.
18:23 Ad networks attempt unique, bespoke ad offerings.
20:15 Performance standards, payment for access, risk assumption.
25:32 "Customize ad pitch, avoid commoditization, discussion."
26:17 Understanding brand advertising and messaging for sales.
31:15 Relationship with audience determines product fit.
33:53 Build rapport before selling dedicated content.
37:33 Discount bundling increases sales and requires careful renewal.
42:01 Emphasis on sponsorship, data products, and expansion.
45:29 Events in NYC are expensive and need an audience.
46:31 Traditional publishers struggle with newsletter ad integration.
50:33 Request a screenshot of the podcast and email for an invite.
Links Mentioned
https://allaccess.newsletteroperator.com/
https://thenewsletterconference.com/
https://www.whosponsorsstuff.com/
matt@newsletteroperator.com
30 episodes
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Lecteur FM recherche sur Internet des podcasts de haute qualité que vous pourrez apprécier dès maintenant. C'est la meilleure application de podcast et fonctionne sur Android, iPhone et le Web. Inscrivez-vous pour synchroniser les abonnements sur tous les appareils.
Similaire à Newsletter Operator
A unicorn is a magical creature shrouded in mystery known for its ability to make the impossible possible. In modern times, the word “unicorn” has come to mean something intrinsically valuable and difficult to obtain, whether that be a business with a $1 billion dollar valuation, or the love of a special someone. On Zero to Unicorn, we’ll hear directly from the Kaeding family as they recount their history of founding and operating Norhart, a unicorn-level business in the construction industr ...
…
continue reading
Custom Manufacturing Industry podcast is an entrepreneurship and motivational podcast on all platforms, hosted by Aaron Clippinger. Being CEO of multiple companies including the signage industry and the software industry, Aaron has over 20 years of consulting and business management. His software has grown internationally and with over a billion dollars annually going through the software. Using his Accounting degree, Aaron will be talking about his organizational ways to get things done. Hi ...
…
continue reading
Outsource Acelerator Podcast, hosted by Derek Gallimore, explores business and outsourcing mastery. Inside-knowledge from the outsourcing capital of the world - Manila, Philippines.
…
continue reading
Interesting stories from today’s franchisors and entrepreneurs.
…
continue reading
The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
…
continue reading
Each week, Another Bite breaks down the latest and greatest pitches from Shark Tank. It's practical business advice delivered in a fun way. All the substance of an HBR article, but fun. Hosted by Jorie Munroe, Ariel Boswell, and Jon Dick.
…
continue reading
Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
…
continue reading
For most aspiring online entrepreneurs, “making it” means achieving success in your business. But what exactly is business success anyway? And how do outwardly successful online entrepreneurs define "making it"? Here at Mirasee FM, we wanted to find out, so we asked a group of diverse online business owners what success means to them. Their answers and insights surprised, moved, and inspired us. In this podcast, accomplished online entrepreneurs discuss what making it means to them, provide ...
…
continue reading
Welcome to the What’s Next! Podcast. I’ve met so many brilliant people as I traveled the globe and have had some fascinating conversations that I’ve wished had been recorded so I could share them with you - this podcast was a way for me to recreate those moments and let you in on some fantastic insights. My current conversations center around one objective: what's next for companies and individuals as they look to innovate and grow. I hope these conversations inspire you as much as they have ...
…
continue reading
How do I start an online business? How do I build a brand online? How do I get traffic and attention to my online business? The biggest question is, can I start a business online and replace my current JOB? Welcome to The Rock Your Brand podcast show where we answer ALL of these questions and a ton MORE! Scott Voelker, the host will share with you everything you need to know and help you to build a Future Proof Business that will allow you the ultimate Freedom. Scott shares tips and strategi ...
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continue reading
Player FM - Application Podcast
Mettez-vous hors ligne avec l'application Player FM !
Mettez-vous hors ligne avec l'application Player FM !
