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Archetypes
Manage episode 419846529 series 3575954
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Symbols speak straight to the unconscious part of our mind and some of the most powerful symbols we deem to be Archetypes. In this episode we explore the many definitions and uses of Archetypes, from psychology to advertising, and how they are related to the quest for wholeness.
Carl Jung’s Archetypes - a brief overview of Jung’s theory of the mind and its four core Archetypes
Archetypes in Literature - a quick overview of Archetypes in literature and how they differ from Jung’s Archetypes
‘Mean’ Joe Greene Coke commercial
J’Adore Commercial with Charlize Theron
The 12 Brand Archetypes - advice article on how to use archetypes in your company branding and advertisement with video examples
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