#41 - Strategic Sensemaking: The Role of Insight in Corporate Decision-Making

MRX Lab

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2y ago 30:12

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The world today is a complex place. We have access to vast, often overwhelming, volumes of data all competing for attention. In that environment, how can corporations and busy executives make sense of it all? That’s the central question we pose to Paul Hudson, CEO of FlexMR and Edward Appleton, Director Global Marketing & Sales at Happy Thinking People, part of InSites Consulting.

Over the course of half an hour, we examine the relationship between research, marketing and strategy – including how the dynamic has drastically changed over time. We ask how insight can make a long-term, meaningful impact and dissect the hallmarks of success. And we apply those learnings to the challenging commercial outlook that lies ahead in 2023.

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Presented by: Chris Martin, CMO @ FlexMR (CJ_24K)

Featuring: Edward Appleton, Director of Global Marketing and Sales @ Happy Thinking People, part of Insites Consulting (Website / LinkedIn)

And: Paul Hudson, Founder and CEO of FlexMR (Website / LinkedIn)

To learn about Edward's high impact example projects, visit ana.esomar.org

For more info on FlexMR, visit www.flexmr.net

Or connect via LinkedIn / Twitter / Facebook

61 episodes

#Business #Marketing #FlexMR