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40: Practical AI Tips, Build Your Brand, and Find Focus with Marketing Guru Nathan Yeung
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In this episode, we're joined by Nathan Yeung. Nathan is the Vice President, CMO Services at Find Your Audience Marketing Partner from Vancouver, BC, a fractional marketing team for B2B SaaS businesses. Nathan leads teams of marketing managers, graphic designers, media buyers, coordinators, and freelancers to develop and implement marketing strategies for organizations across various industries. With experiences in finance, management consulting, and marketing, he's designed a marketing service that solves businesses most common marketing problems.
In this episode we cover:
→ Nathan's career and Find Your Audience, how to know when to switch priorities in your business, and the intersection of skill, success, and fulfilment in finding your path.
→ How he's using generative AI and how you should be thinking of it, how to distinguish which tech tools are useful for your business, and the Broker advantage with tech.
→ What Brokers should look to do with their marketing, focusing/niching down and targeted marketing, and the importance of building trust.
Find Your Audience Website: www.findyouraudience.online
Find Your Audience LinkedIn: @FindYourAudience
Nathan Yeung's LinkedIn: @NathanYeung
Nathan Yeung's Instagram: @fya.marketingbytes
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