))
Free Trials Friend or Foe?
Manage episode 401064349 series 3553590
Contenu fourni par Kristian Hansen. Tout le contenu du podcast, y compris les épisodes, les graphiques et les descriptions de podcast, est téléchargé et fourni directement par Kristian Hansen ou son partenaire de plateforme de podcast. Si vous pensez que quelqu'un utilise votre œuvre protégée sans votre autorisation, vous pouvez suivre le processus décrit ici https://fr.player.fm/legal.
Do Free Trials fuel the growth of a company or create users who don't want to purchase your product?
In today's episode I discuss the positive and negative impacts of free or discounted trial offers.
Key Highlights:
- Free Trials bring in new customers, free can be great!
- You have to be able to track your users and segment them out to understand how they churn and engage with your service
- Make sure you have mechanisms in place to combat fraudulent activity - bad actors like free trials
- Do the right thing if you are running free trials - Engage with your customers, let them know you are going to charge them - be upfront so there are no surprises (or chargebacks)
10 episodes
Partager
